"DUO MU" IDENTITY
proposed identity direction
for DUO MU Decoration Materials (China)
DUO MU is a new company newly set up in Guangdong Province, China, focusing on building materials finished with wood veneer. We aimed to help them set up an effective brand visual identity to help the brand stand up in the industry once launched to the market.
The name DUO MU means 'many' and 'wood' respectively in Mandarin, and the brand owner wants to focus on Chinese words as the main character for the business is majorly focus on the domestic market.
The ideas for the design are as simple as Green to bring out the concept of natural materials and only from the legal and certified forest; Wood Rings relate to the main feature of the business and in 8 numbers to connect to the unique and positive meanings in Chinese culture.