"FLORCOTE" IDENTITY

identity direction
for FLORCOTE by WEYLY Sdn. Bhd. (Malaysia)
year 2021

FLORCOTE as a brand is a strategic move focusing on epoxy - a highly durable and continuous flooring solution to the mass market. WEYLY, FLORCOTE’s parent brand made a bold move by engaging us to give their current corporate branding a refresh. This is then followed by setting up the design direction for FLORCOTE to match their renewed outlook - a trendy & fast-moving brand that has been in operation for three years and has since garnered several major accolades.

FLORCOTE logoform is a creative typographic play rendered in WEYLY’s brand colour palette to communicate a strong and formidable brand continuity & familiarity to the market. A key part of the typographic identity is that all the letters are linked together to form a dynamic graphical expression. Expanding this graphical expression produces stunning visual patterns that best encapsulate the brand identity.

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