"ALES" PRODUCT BROCHURE

product brochures

for KITO Ceramics (China)

year 2020

A continuation from the KITO Artisan No. 1 brochure concept, ALES is derived from a creative wordplay that spells out Los Angeles’ ubiquitous acronym - LA. ALES evokes the glamorous Hollywood vibe in its product range colour and textural palette.

The primary cover photo depicts a prominent T sign etched on a cityscape view of Los Angeles. The onboarding pages feature a series of mood boards visually composed of hints of design, textural and process inspiration for the series category - a crucial process to invoke the right mood for viewers prior to getting immersed with the product ambience and tiles images afterwards.

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"CASSERO" PRODUCT BROCHURE

product brochures

for KITO Ceramics (China)

year 2020

The primary cover photo depicts a prominent T sign masked with the view of the Los Angeles cityscape.

Cassero’s ambience visuals are displayed on a unique frame with one round corner on the top right matched with a quintessentially LA’s signature subway-metro-style of sign masked with the same extended ambience visual - a creative touch further adding up and enhancing the overall visual look and feel.

Mood boards visual as onboarding stimulating images, provide the viewers ample room to breathe, digest and anticipate the following pages’ content.

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