identity design & direction
for  Quadratico (China)
year 2018

Quadratico is a wardrobe specialist brand for which we develop the complete identity, engaged to give the brand a stronger, more optimally positioned presence in its market. We coin the name itself as a nod to the algebraic quadratic equation, and build the monogram around a brilliant juxtaposition of the letter Q and the numeral 2, making the name's mathematical wordplay visible in the mark. We render the identity in a luxurious speckled gold to project a sterling reputation for high-quality, refined workmanship, and pair this with an emboss-and-deboss strategy applied across all printed collateral — a technique that proved instrumental in elevating the brand's prestige and adding a tangible sense of luxurious depth. The identity has been fully adopted and is in use.

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Scope: brand naming and conceptual rationale (Quadratico — the quadratic equation wordplay), monogram design (the Q/2 juxtaposition), brand positioning strategy, speckled-gold material direction, and emboss-and-deboss print strategy across collateral. (No unattributed elements — the name, concept, and identity design are original to our team.)