7th Avenue Development came to us with an existing logo — a basic text-in-frame mark — and a mandate to upgrade it. The name itself was retained; every element of the new identity was developed by our team from that starting point.

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The new logomark reconstructs the number "7" and the letter "A" (for Avenue) into a radiating six-point form, each arm built from the two characters overlapping and rotating around a shared center — turning the property developer's name into a mark that reads as both a directional signal and a point of convergence. We paired it with a navy and orange color system, carrying the navy through as the brand's dominant tone with orange reserved for accent and emphasis.

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Alongside the mark, we developed a geometric pattern system built from interlocking triangular units in the same two-tone palette, used as a textured backdrop across collateral rather than as a standalone decorative element. The full identity was extended across business cards, letterhead, and envelopes, giving the developer a consistent visual presence across its business correspondence.

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Scope: Logomark redesign, brand color system, geometric pattern system, business card, letterhead, and envelope design

(Company name "7th Avenue Development" retained from the client's existing brand; visual identity system fully redeveloped by our team.)