01
BRAND
IDENTITY
品牌識別 
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Branding is more than just fancy visuals; it involves 360 degrees of immersive brand experience with the correct brand identity, brand communication and brand voice - one that’s meaningful, memorable and distinctive. However, we can all agree on one thing - first impression matters. Hence impressive visuals make love at first sight possible.

"品牌" 不是我们自己说了算。被认知与认可，不一定需要花俏的平面设计。尽管如此，有效地竖立自我形象是必须的，是极其重要的基础。









02
CATEGORIZATION
產品梳理 
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Conceptualization of product series in the absence of proper product CATEGORIZATION is steering a mighty ship to an uncharted destination - rendering all the colossal efforts futile & in vain. Therefore, effective communication design such as catalogues should provide more than just product information about a specific particular series but rather a medium for the audience to experience the bigger picture on overall product development.

营销工具的设计，不止必须提供该产品的相关资料、每一系列的特性与个性，品牌或企业也应该展示更大的产品规划蓝图，有效地清楚展示系列与系列之间的差异与分别，让客户能更准确地做出正确的决定。









03  CONCEPTUALIZATION 設計 - 理念與執行 
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CONCEPTUALIZATION in stunning visual format allows the audience to dive deep, right into the core belief that makes you, YOU. Gaining a more profound understanding is part of the process, and the ultimate end goal - a well-informed grasp of the bigger picture on overall product development, is all mapped out before their eyes.

強烈色彩的視覺設計引導观众專注及更深入了解並使您更出彩的核心信念。從閱讀或使用获得更深入的了解是过程的一部分，也是最终目标 - 讓客戶对整体产品开发的大局及品牌的格局有充分的了解；所有这些都應該在客戶眼前描繪出来。









04 
DIGITAL IMAGING
數碼效果圖 
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There are hundreds of advanced tools to execute extraordinary digital manipulation, but only a handful could accomplish unique, tailored and on-point digital manipulation works that speak your brand fluently. Equipped with an in-depth understanding of your product range, the industry and the market niche the brand serves - we are the best of all with acquired aesthetic preferences.

使用电脑软件P图或制作电子效果图是容易的。制作有效的电子效果图需要的条件是更高及复杂的。除了使用软件等基本能力，更重要的是品味，和对产品及行业的深度理解和认识。从产品的表面效果的认识，室内设计的软装配搭，到其他细节都会影响一张效果图的质量。









05 
EXHIBITION & DISPLAY
展位與展示 
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Showroom Showcase, Exhibition, Roadshow, Website Etc. Different mediums require different approaches to design solutions - from actual in-situ site construction to digital online presence. All these were made possible through rounds of consolidative direction between the brand owners and us.

实体展厅、展位或数位网站；不同的时间，不同的需求，不同的方案。設計的最大功能和目的就是提供方案解決客戶的問題或滿足客戶和市場之間的理性及情感訴求。