"ACE MY CONSULTANCY" IDENTITY

identity direction
for ACE MY CONSULTANCY (Malaysia)
year 2021

Regulatory expertise to consult, support, and execute registration for cosmetics, pharmaceutical (drugs, health supplements, and traditional medicine), medical device, food products registration labeling, and license applications.

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"KAY WT" IDENTITY

identity direction
proposal for KAY WT, a brand under
ACE MY CONSULTANCY (Malaysia)

year 2021

KAY WT is from the owner's initial 'KWT'. We suggested making it a KAY instead of K to level up the sense of 'fashion' and be more sophisticated. The brand's main idea is to project the focus on oriental beauty. Thus, instead of roses, we suggested using Peony flowers as the vital element of the brand image. And that is how we get the idea of making Peony Red or Peony Pink be the primary colour for the brand identity.

For graphical elements, we extracted 2 different ideas from 'KWT' as shown below to showcase how the series of graphic creativity has been carried through.

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