CATEGORIZATION & CONCEPTUALIZATION

product brochures

for Bellezza Ceramiche (Malaysia)

year 2016 - 2018

Framing key cover visual within a round frame with deep black semi-cut circle jutted out bearing contrasting white Bellezza Ceramiche’s logo at the top right; and highlighted with a pop-out minuscule speech bubble containing a selected tile profile framed in respective collection’s colour code - all these elements provide a visually coherent design system that could be replicated throughout the brand.

 

We established a colour-coded system that best categorizes and classifies each collection with the either nearest colour that matches with the collection ambience.

 

Bellezza Ceramiche’s primary visual element - the speech bubble dominates the overall visual direction, subconsciously allowing the consumer to get familiarized with Bellezza Ceramiche’s product system.

Water Front.jpg
White Marble.jpg
Travertine.jpg
Marbelise.jpg
D Vein.jpg
Brilante.jpg
Deco Musivo.jpg
Burlap Fabric.jpg
City Wood.jpg
Babylone Oak Wood.jpg
Baron Oak Wood.jpg
Borneo Wood.jpg
Regent.jpg
Royal.jpg
Granito.jpg
England Stone.jpg
Burlington Stone.jpg
Ceramica.jpg
 
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MARBLE PLUS 003.jpg
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"MARBLE PLUS " PRODUCT BROCHURE

product brochures

for Bellezza Ceramiche (Malaysia)

year 2018

Bellezza Ceramiche’s branding strategy revolves around the concept of classiness and sophistication - portrayed by a filled-to-the-brim approach of displaying the best marble tile profile in their collection as the cover foreground.

Topped with a prominent round shape with punched out tile series name revealing the foreground paired with Belleza Ceramiche’s branding etched onto the brand asset’s speech bubble, this combination provides a compelling visual cover that stands out loud and beautiful.

Insert pages are filled with ambience visuals interspersed beautifully with tile images and accentuated with Bellezza Ceramiche’s brand green accents - giving the brochure a refresh and contemporary look.

MARBLE PLUS 006.jpg
MARBLE PLUS 007.jpg
 
WOOD-Plus 002.jpg
WOOD-Plus 001.jpg
WOOD-Plus 003.jpg
WOOD-Plus 004.jpg

"WOOD PLUS " PRODUCT BROCHURE

product brochures

for Bellezza Ceramiche (Malaysia)

year 2018

Central to Bellezza Ceramiche’s branding strategy of being classy and sophisticated, this product brochure is a testament to that game plan.

Round shape etched with Wood Plus stylized icon-logo, overlaid on an amazing aerial visual of a forest dotted with autumnal trees in their glorious orangy and golden coloured foliages sets the mood for the rest of the catalogue.

A slight departure from the usual design convention set for Belleza Ceramiche’s product brochure typology, the following pages depict partial slanted displays of wood tile breathe a fresh and different perspective to the brochure.

 
X-Plus 002.jpg
X-Plus 001.jpg
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X-Plus 004.jpg
 

"X PLUS " PRODUCT BROCHURE

product brochures

for Bellezza Ceramiche (Malaysia)

year 2018

Staying true to Bellezza Ceramiche’s branding strategy, this brochure maintains the classy & sophisticated look and feel.

Following the standard design convention we’ve established for their product brochure system, X Plus cover features a full display of the best representative of the tile range, etched with a round shape with stylized series name rendered in Bellezza Ceramiche fluorescent lime-green with the punched out effect on X.

The rest of the pages features bold X shaped framing overlaid onto a parallel line filled with tile images and interspersed with stunning and arresting ambience visuals.

"VENUS Thirty80 " PRODUCT BROCHURE

product brochures

for Bellezza Ceramiche (Malaysia)

year 2018

Echoing Bellezza Ceramiche’s branding strategy of being classy and sophisticated - Venus Thirty80 is testament to Bellezza Ceramiche’s commitment to curating the best ceramic tiles to the masses.

Regarded as an opus - a work of art, the cover visual features the goddess Venus profile in close up from the masterpiece of Sandro Botticelli, The Birth of Venus. Symbolical to this notion, Venus Thirty80 is a celebration of ceramic tiles beauty in the form of 30 cm x 80 cm tiles format.

As for the overall product brochure design approach, all curated ceramic tiles are categorized and classified based on their visual appearance with a compelling description of each range. All of these are framed within a square canvas overlaid onto The Birth of Venus in full spread.

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VenusThirty80 002.jpg
VenusThirty80 003.jpg
VenusThirty80 004.jpg