"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
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product brochures
for Bellezza Ceramiche (Malaysia)
year 2016 - 2018
For Bellezza Ceramiche (Malaysia), we were engaged to bring order to a product range spanning over a dozen distinct tile series — from marble and travertine finishes to wood-grain and stone-look ranges. Rather than categorizing by conventional material-line logic, we made the judgment to classify each series by colour: matching every collection to the colour that most closely echoes its visual mood and ambience, and using that colour code as the organizing structure across the entire product brochure system. This categorization decision underpins everything that follows — it is the framework, not merely a stylistic choice.
Building on this colour-coded structure, we developed the conceptualization layer: a consistent cover system framing the key visual within a round frame, cut by a deep black semi-circle bearing the Bellezza Ceramiche logo, with a signature speech-bubble device — the brand's primary visual asset — spotlighting a swatch of the featured tile profile in its assigned collection colour. Repeated across every series brochure, this speech-bubble-and-colour-code system functions as a recognition device, allowing customers to intuitively navigate and identify the brand's product range across the full collection set. The system has been fully adopted and applied across the brand's product brochure output from 2016 to 2018.
Scope: product categorization judgment and colour-coding system across the full collection range, and conceptualization of the corresponding visual identity system (cover design language, speech-bubble device, and colour-matching logic).
(The "Bellezza Ceramiche" brand name and logo are the client's pre-existing assets and were not designed by our team.)
"MARBLE PLUS " PRODUCT BROCHURE
product brochures
for Bellezza Ceramiche (Malaysia)
year 2018
Marble Plus is one of the collection-specific brochures produced under Bellezza Ceramiche's broader colour-coded categorization system, built around the brand's positioning of classiness and sophistication. For the cover, we took a filled-to-the-brim approach — displaying the collection's best marble tile profile as the full foreground visual, topped with a round shape punched through with the series name, paired with the brand's signature speech-bubble device carrying the Bellezza Ceramiche mark. Inside, ambience visuals are interspersed with tile imagery and accented in the brand's green, giving the brochure a fresh, contemporary feel consistent with the brand's collection-wide visual language. The brochure has been fully adopted and used as part of Bellezza Ceramiche's product literature.
Scope: cover concept and design, brand speech-bubble device application, interior layout, and visual composition for the Marble Plus brochure.
(The "Bellezza Ceramiche" brand name and logo are the client's pre-existing assets and were not designed by our team.)
"WOOD PLUS " PRODUCT BROCHURE
product brochures
for Bellezza Ceramiche (Malaysia)
year 2018
Wood Plus is one of the collection-specific brochures produced under Bellezza Ceramiche's broader colour-coded categorization system, built around the brand's positioning of classiness and sophistication. For the cover, we paired a round shape etched with a stylised Wood Plus icon-logo against a sweeping aerial visual of a forest in golden autumn foliage, setting the tone for the rest of the catalogue. Departing from the brand's usual brochure convention, the interior pages present wood tile imagery in partial, slanted display — a fresh visual perspective distinct from the other collection brochures in the system. The brochure has been fully adopted and used as part of Bellezza Ceramiche's product literature.
Scope: cover concept and design, icon-logo design for Wood Plus, interior layout, and visual composition for the Wood Plus brochure.
(The "Bellezza Ceramiche" brand name and logo are the client's pre-existing assets and were not designed by our team.)
"X PLUS " PRODUCT BROCHURE
product brochures
for Bellezza Ceramiche (Malaysia)
year 2018
X Plus is one of the collection-specific brochures produced under Bellezza Ceramiche's broader colour-coded categorization system, staying true to the brand's classy and sophisticated positioning. Following the cover convention established across the brochure system, the cover features a full display of the collection's best tile profile, etched with a round shape carrying the series name rendered in the brand's fluorescent lime-green with a punched-out treatment on the "X". The interior pages build on this motif with bold X-shaped framing overlaid across parallel lines of tile imagery, interspersed with ambience visuals. The brochure has been fully adopted and used as part of Bellezza Ceramiche's product literature.
Scope: cover concept and design, X-shaped framing device, interior layout, and visual composition for the X Plus brochure.
(The "Bellezza Ceramiche" brand name and logo are the client's pre-existing assets and were not designed by our team.)
"VENUS Thirty80 " PRODUCT BROCHURE
product brochures
for Bellezza Ceramiche (Malaysia)
year 2018
Venus Thirty80 is one of the collection-specific brochures produced under Bellezza Ceramiche's broader colour-coded categorization system, conceived as a tribute to the brand's commitment to curating the finest ceramic tiles for the masses. We named the collection Venus Thirty80 as a deliberate double reference — evoking the goddess Venus, whose association with womanhood echoes the widely observed 3.8 Women's Day, while "Thirty80" denotes the collection's 30cm x 80cm tile format, the numbers themselves mirroring that same date. Regarding the collection as an opus — a work of art — we built the cover around a close-up of Sandro Botticelli's The Birth of Venus, framing the goddess's profile as the visual centrepiece. Inside, tiles are categorized and classified by visual appearance, each range paired with descriptive copy and set within a square canvas overlaid across the Botticelli painting in full spread. The brochure has been fully adopted and used as part of Bellezza Ceramiche's product literature.
Scope: collection naming and conceptual rationale (Venus Thirty80), cover concept and design incorporating the Botticelli reference, interior categorization and layout, and descriptive copywriting for each tile range.
(The "Bellezza Ceramiche" brand name and logo are the client's pre-existing assets and were not designed by our team. The Botticelli painting "The Birth of Venus" is a public-domain historical artwork, not an original creation of our team.)
