"BELLEZZA " WEBPAGE
for Bellezza Ceramiche (Malaysia)
Served as the digital branding extension of overall Bellezza Ceramiche’s branding strategy, the website maintains the classy & sophisticated look and feel with parallax scrolling and minimalist design approach prioritizes the overall user experience, UX allowing for a smooth and consistent browsing experience regardless of the consumption medium be it desktop or mobile format.
The landing page features an automated showreel of Bellezza Ceramiche latest tiles collection offering as well as ongoing promotions. Inline to Bellezza Ceramiche’s tagline - The True Beauty of Tiles, the product range is displayed in full visual splendour yet optimized in bandwidth size, allowing consumers to enjoy uninterrupted and seamless browsing experience while gazing at the fine tiling details and arresting ambience visual.