Bespoke / Identity | leafindex-designlab

"BESPOKE" IDENTITY

identity design & direction

for Bespoke - Kimgres (Malaysia)

year 2015

KIMGRES BESPOKE is our creative attempt at tiling customization - derived from previously considered as old-fashioned ideals stuck within the confinement of Saville Row’s connoisseur community but has since gained popularity as it is the exact opposite of mass production.

BESPOKE on its own often used to imply a handcrafted, unique approach to making something. In its strictest sense, bespoke means made-to-order, hence the tagline ‘Made To Order Just For You’ encapsulates the very idea of BESPOKE is all about - customization, your style, your preferences and your way.

BESPOKE is rendered in KIMGRES corporate red. β or beta in Greek alphabet is a stylized version of KIMGRES’ butterfly branding element. Like the names of most other Greek letters, the beta was adopted from the acrophonic name of the corresponding letter in Phoenician, beit carrying the meaning - house or home.

KIMGRES BESPOKE customization ability revolves around the idea of our advanced tiles printing capability; we are able to print just about anything on the tiles with no minimum quantity cap required. Our BESPOKE customization service is able to accommodate even a single piece of tile printing.

BESPOKE / Brochure

"BESPOKE CHEMISTRY"

CONCEPTUALIZATION

promotion brochure

for Bespoke - Kimgres (Malaysia)

year 2015

BESPOKE CHEMISTRY details each and every artist’s interpretation of what BESPOKE means to them alongside with their work of art, compiled into a promotional brochure for the art exhibition - A Remix of Art & Progress.

Flipping pages through pages give you the idea that with BESPOKE customization - one has the complete freedom to design and imprint anything onto the tiles. Personalized service as such provides a rare opportunity to express yourself within the confine of your space - immortalizing and etching your personality into the very space you dwell in.

BESPOKE / Event

"A REMIX OF ART & PROGRESS"

CAMPAIGN

programme launching

for Bespoke - Kimgres (Malaysia)

year 2015

BESPOKE’s inauguration took place in a rather unorthodox way. We paraded around the concept and pitched the idea to the creative and artistic community. They responded to the idea of a collaborative exhibition enthusiastically.

We launched BESPOKE as an art exhibition curated around the theme - A Remix of Art & Progress, signifying the marriage between art and technology. With the new and accurate printing technological capabilities of ours - we are able to reproduce any art imaginable and etched them onto tiles slab.

This launching event has become quite the talk of the town and public response towards the BESPOKE concept was overwhelmingly positive. Capturing the media attention, the news about our launching event spread all over Malaysia that we had to make it a point to curate exhibition tours to major cities around Malaysia. Through this collaborative art exhibition, we managed to secure several collaborative partnerships with some of the big brands, one of them Nandos Malaysia. Nandos Malaysia welcomes the idea of BESPOKE tiling customization by decking out their signature outlets with personalized tiles that echo their brand identity as well.