"BLOWFISH" IDENTITY

identity direction

for Blowfish (Malaysia)

year 2021 - revised

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Blowfish’s logo is composed of a marriage between the striking gold yet expressive typeface with “i” stylized in the form of bold tori shapes - all etched on imperial and august purple, lending an exclusive and luxurious feel to the brand.

Accompanied by the brand tagline - for special moment; Blowfish positioned itself as a leading custom made and personalized footwear brand that caters to the needs of a niche upscale market of discernable fashionista and royalties alike for their special occasions or any event that’s celebratory in nature.