"COCOROSA" IDENTITY

identity design & direction

for  COCOROSA Surfaces (China)

year 2020

Cocorosa’s foray into China's building materials industry marked another milestone with its core branding strategy riding on its strong femme outlook - offers the market with an advantageous edge. Cocorosa floral emblem is a symbolic geometric play of cocoa configuration morph to form ‘rosa’ - the rose icon and then expands radially to form blossoming rose. The brand colour profile consists of rose-red tone paired with complimentary cocoa dark-brown tone - creating a welcoming, beauty-inspired and soothing brand feel.

The story behind Cocorosa’s femme outlook is largely attributed to the fact that the company was established and run by a dedicated team composed mostly of women in leadership roles. This reflects well on the brand’s determination to stand out from the rest of their competition by playing the field differently. Cocorosa is an exemplary story of women empowerment in an industry conventionally dominated by men and how the right branding penetration helps them to achieve greater heights.

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PRODUCT MANUAL

product brochures

for Cocorosa Surfaces (China)

year 2020

Striking ribbon splashed in Cocorosa’s rose-red anchors the visual hierarchy for the cover page and this continues throughout the pages. With the foreground set to the brand's secondary colour of cocoa dark-brown tone, browsing through the pages provides a sense of brand familiarity to consumers.

Throughout the product manual, one would find all the visual elements and language tone display strong yet subtle feminine touch as to confirm to Cocorosa’s beauty inspired and femme outlook.

The first few page spreads are designed to stimulate consumers' visual appetite with aesthetically pleasing visuals to ease in the product onboarding before they delve into the details.

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CATEGORIZATION & CONCEPTUALIZATION

product categorization

for Cocorosa Surfaces (China)

year 2020

A slight departure from our usual stylistic approach, Cocorosa product categorization system is a creative continuation of the overall femme outlook brand identity it carries.

Three visually stunning icons namely Madera, Piedra and Opera, are designed according to the following narrative formula - feminine facial line in the centre surrounded by elements that define the product range.

Madera - Spanish for wood represents the wood collection and its icon is composed of leaves outlines - a nod to the allure of natural wood, encircling the feminine facial line.

 

Piedra, Spanish for stone represents the stone collection and its icon is designed with hairlines surrounding the central feminine facial line - expressing the natural beauty of stone in its immaculate form.

 

Opera denotes opus or man-made masterpiece work of art and its icon is styled to feature seashells and leaf wreath adorning the hair of the feminine facial figure - a stylistic reference to human touch elements that brings the beauty out.

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MADERA

wood collections

Wood is known for its enigma and timeless visual appeal in interior design. Designers and home owners are drawn to wood because of its natural beauty and design versatility.

Cocorosa Madera, a luxurious collection of Luxury Vinyl tile designs inspired by wood. Beautiful and undeniably elegant, these wood look luxury vinyl tiles offer a palette of natural colours and unique grain patterns – they’re exceptional for evoking classic masculinity or high glamour.

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PIEDRA

stone collections

 

Whether you are a true believer in the green movement or you’re just passionate in bringing the beauty of nature into your home, there’s no denying the appeal of natural materials in interior design.

PIEDRA, a beautiful collection inspired by natural stone. Gorgeous and extremely durable, stone-look tile is definitely a smart choice for floors and walls, and very easy to take care of as well. With its fine variety of
modern designs and sizes, PIEDRA is sure to add an elegant touch to any décor scheme.

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OPERA

opus collections

 

By definition, an opus is a created work by man, usually of an artistic kind. It is creative and beautiful – a definite work of art to the eye of the beholder.

Cocorosa introduces opus, inspired by man-made materials in the architecture world. Opus tiles provides infinite possibilities to the diserning when it comes to beautiful, modern spaces. Its range of versatile, neutral hues also aims to delight the senses.

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"COCOROSA PORCELAIN"

categorization & conceptualization
for Cocorosa  (China)
year 2022

Since the building material industry have changed globally, Cocorosa has decided to take steps ahead by setting up a new division for Porcelain Tiles and Sintered Slab as well. We helped Cocorosa to set up a visual system for the product categorization and conceptualization of the marketing materials, yet we have to keep the similarity to maintain the consistency of the brand.

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无论是绿色运动的忠实信徒,或只是热衷于将自然之美带入家居生活之中,都难以抗拒天然材料在室内设计中散发的魅力。

可可洛莎美岩,以天然石材为灵感的瓷砖系列。华丽且极其耐用的仿石瓷砖是地面和墙面的优秀选择。凭借精美多样的现代感设计和规格尺寸,可可洛莎美岩能为任何设计方案增添优雅气息。


Whether you are a true believer in the green movement or you’re just passionate in bringing the beauty of nature into your home, there’s no denying the appeal of natural materials in interior design.

PIEDRA, a beautiful collection inspired by natural stone. Gorgeous and extremely durable, stone-look tile is definitely a smart choice for floors and walls, and very easy to take care of as well. With its fine variety of modern designs and sizes, PIEDRA is sure to add an elegant touch to any décor scheme.

木材以其在室内设计中的神秘感及历久弥新的视觉吸引力而闻名,因其自然优美的设计感及多功能性而吸引众多喜爱。

可可洛莎木纹,以木材为灵感的豪华瓷砖系列。美丽优雅且难以抗拒的木纹,色彩自然,纹理独特 - 高效唤起经典的阳刚气质及高雅魅力。

Wood is known for its enigma and timeless visual appeal in interior design. Designers and home owners are drawn to wood because of its natural beauty and design versatility.

Cocorosa Madera, a luxurious collection of luxury porcelain tile designs inspired by wood. Beautiful and undeniably elegant, these wood look luxury porcelain tiles offer a palette of natural colours and unique grain patterns – they’re exceptional for evoking classic masculinity or high glamour.

根据定义,‘Opera’ 是指人类创作的作品,艺术品。

可可洛莎匠艺系列,灵感来自建筑界的人造材料。匠艺系列瓷砖能为任何优美的现代空间提供无限的可能性。多功能性、中性色调,正是匠艺系列愉悦感官的优质特性。



By definition, an opus is a created work by man, usually of an artistic kind. It is creative and beautiful – a definite work of art to the eye of the beholder.

Cocorosa introduces Opera, inspired by man-made materials in the architecture world. Opera tiles provides infinite possibilities to the diserning when it comes to beautiful, modern spaces. Its range of versatile, neutral hues also aims to delight the senses.

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可可洛莎花卉装饰系列,通过工业技术和科技实现更多想法和灵感,适应不同的设计风格以增强各瓷砖系列的美感和个性。

Its all about deco tiles that generates more ideas and inspirations with industrial techniques and technology to enhance the beauty and character of tile series to  suite different design style.