Cura Domi is an interior design and renovation contracting company based in Malaysia, its name — Latin for the care of the home — chosen by the client to capture what the business does at its core: looking after people's homes, from concept through to construction.

 

The client came to us with only a loose, unrefined sense of what they wanted to say about the business; we distill that into a tagline built on the same two-part logic as the company's own services — "Concept Realized, Delivery Guaranteed" — a line that reads as a single promise but is structurally built from the two halves of what an interior design-and-build company actually delivers: the design concept, and the guarantee that it gets built.

 

We carry this dual-beat rhythm into the identity itself, rendering the wordmark in a deep burgundy set against a warm cream textured header, and translating the tagline into a rotating, stamp-like graphic device that recurs across the stationery system — letterhead, and supporting collateral — lending the brand a sense of assured, considered warmth. The identity and stationery system have been fully adopted and are in use.

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Scope: brand identity design (wordmark treatment and colour system), tagline copywriting ("Concept Realized, Delivery Guaranteed"), and stationery system design (letterhead layout and the rotating stamp-device application of the tagline).
(The company name "Cura Domi" is the client's own naming, drawn from the Latin phrase for the care of the home, and was not coined by our team.)