"d'looma" IDENTITY

identity direction
for DILOOMA Sdn. Bhd. (Malaysia)
year 2021

D'looma or Dilooma is a creative homonym wordplay of the Malay phrase - di rumah, aptly translates as ‘at home’.

‘Di rumah’ may sound rather straightforward but the feeling the phrase epitomizes - says it all. Being at home allows you the freedom of enjoying the best version of yourself. Because home isn't just a physical place of dwelling, home is a feeling that tells the story about you. Home is the genesis of your happiness & contentment. Home is where your attempt to escape ceases.

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"LOOM & JOOM" IDENTITY

identity direction
for DILOOMA Sdn. Bhd. (Malaysia)
year 2022

LOOM - A creative visual & word play derivative from the word ROOM, picked here for the obvious reason - a nod to celebrating your personalized space. L in this instance is a stylized lowercase ‘r’ inverted to form a dynamic uppercase ‘L’, a necessary complement to the humble and visually balanced LOOM logotype.

"LOOM"    'room'.  products for all living spaces.

"JOOM"    'jom' - "come n join us~". inviting more good business partners.

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