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"2026" MASTER CATALOGUE

MASTER CATALOGUE
for DEER TILE (China)
year 2026

DEER TILES' 2026 Master Catalogue brought together a curated portfolio of five porcelain surface collections — ELEMENTA, STRUCTURA, TERRA, LIGNA, and CIVITA — each drawing inspiration from a distinct natural or architectural material, from marble and sandstone to cement, timber, and terrazzo. Our team proposed the underlying categorization approach — grouping the brand's surfaces by material inspiration rather than by conventional product-line logic — which the client adopted as the structural basis for the catalogue. Working within this framework, our team wrote the copy for the catalogue's Core Technology section, detailing the brand's Super Anti-Scratch Diamond Glaze system and its multi-layer glazing process, and was responsible for the full layout design and visual execution of the catalogue, including all rendered material visuals throughout the book. The project has been fully adopted and is now in use in China.

Scope: Categorization framework suggestion (grouping by material inspiration); copywriting for the Core Technology section; full catalogue layout design and visual execution.
(Brand name and logo, the five collection names, all taglines and slogans — including "Super Anti-Scratch" — and individual product names within each collection reflect the client's own naming and creative decisions; not originated by our team.)

"2026"COMPANY PROFILE

company profile
for DEER TILE (China)
year 2026

DEER Tiles' China headquarters had an existing company profile developed for its domestic market. As DEER Tiles' Malaysian operation focuses on export business, the client required a more internationally-oriented version of the profile to support overseas markets. Our team was engaged to rewrite the content for an international audience — restructuring and re-articulating the brand's history, its Super Anti-Scratch Diamond Glaze technology (developed in partnership with Italian glaze specialist Colorobbia), product specialties, manufacturing capabilities, certifications, and landmark project references — and was responsible for the full layout design and visual execution of the profile. The finished document has been adopted and is now in use as DEER Tiles' international company profile.

Scope: Content rewriting and international adaptation of the company profile copy (based on the client's existing China headquarters version); full layout design and visual execution.
(Brand name, logo, product technology, certifications, and project references are the client's own factual content and intellectual property; not originated by our team.)

BENGAL

"BENGAL GREY" PRODUCT BROCHURE

product brochures
for DEER TILE (China)
year 2019

For DEER Tiles' China headquarters, our team developed the copy and full design for a single-collection product booklet featuring Bengal Grey (D91850), a grey stone-effect porcelain tile. The booklet presents the material across four application contexts — kitchen, living room, bathroom, and commercial spaces — each paired with original descriptive copy and application diagrams illustrating tile-cutting patterns such as chevron and hexagon layouts. The booklet was produced as a digital publication.

Scope: Copywriting and full design execution for the Bengal Grey digital product booklet, including all application-scenario copy and layout.
(Brand name, logo, product name "Bengal Grey," and the tile's technical specifications are the client's own; not originated by our team.)

CHIOS

"CHIOS BROWN" PRODUCT BROCHURE

product brochures
for DEER TILE (China)
year 2019

For DEER Tiles' China headquarters, our team developed the copy and full design for a single-collection product booklet featuring Chios Brown (D12202), a brown marble-effect porcelain tile inspired by the Greek island of Chios. The booklet presents the material across four application contexts — living room, bathroom, bedroom, and kitchen — each paired with original descriptive copy and application diagrams illustrating tile-cutting patterns such as vertical strip, hexagon, and herringbone layouts. The booklet was produced as a digital publication.

Scope: Copywriting and full design execution for the Chios Brown digital product booklet, including all application-scenario copy and layout.
(Brand name, logo, product name "Chios Brown," and the tile's technical specifications are the client's own; not originated by our team.)

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CONTACT

LXLAB CREATIVE (MALAYSIA)

LEAFINDEX DESIGNLAB (CHINA)

​whatsapp  +6012 323 8946

wechat 微信 YEYI8580

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© 2025   |   LXLAB CREATIVE@my   |   LEAFINDEX DESIGNLAB@cn

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