EDAVITA is a China-based cabinetry brand serving the domestic fitted-cabinetry industry, for whom we developed the complete brand identity from name to visual system. The name EDA+VITA was our own construct: EDA is a stylised extraction from EDDA, itself a variation on EDISON — invoking Thomas Edison as a symbol of creativity and innovation — while VITA, Italian for "living," completes the meaning as "Edison's Life," or the life of a creator designing for living. We built the logomark around the same duality: the letterform E takes the shape of a cabinet, connecting to V to form a cabinet with its door open, rendered in a sleek, simplified typeface. The mark carries a double reading we authored as the brand's core concept — E for Experience, V for Visual — reflecting our view that a design's visual outlook and a user's lived experience of it are equally central to the brand, the straight lines of the logotype expressing the stagnant beauty of form, the open-cabinet metaphor expressing the dynamic beauty of use. We also wrote the full brand narrative, positioning EDAVITA as a purveyor of bespoke fitted cabinetry drawing on European artistry, and defined the mark's application system across primary, product-category, and full-name lockups. The identity has been fully adopted and is in use.

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Scope: brand naming and etymology (EDA+VITA), logomark design and conceptual rationale, brand narrative and positioning copywriting, and logo application/usage system.

(No unattributed elements — brand name, logo, concept, and all copy are original to our team.)