"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
FloorSmith is a brand extension of Home360, a Malaysian home solutions master brand, launched to serve as its dedicated flooring specialist line. While the name FloorSmith was provided by the client, our team was engaged to develop the full identity direction for the sub-brand from the ground up. We coined the tagline "focus on making your floor right," positioning the name itself as a compound of "floor" and "smith" — evoking the sense of a master craftsman skilled in working with a specific material, echoing dictionary definitions of "-smith" as a mark of mastery and craftsmanship.
The wordmark pairs a bold, rounded sans-serif with a two-tone treatment — white for "floor," olive green for "smith" — set against Home360's deep navy as the primary brand colour, softened and extended with a complementary medium olive tone. This palette choice was deliberate: it retained enough visual kinship with the Home360 master brand to signal family lineage, while the added olive grounded FloorSmith in its own timber and wood-flooring territory and reinforced a sustainability-minded, eco-conscious brand personality.
At the heart of the identity is a custom focus-wheel icon, a symbolic mark built from layered visual references: an up arrow, a down arrow, and a straight middle line combine to form a shape suggesting the floor or ground plane, while the overall form doubles as an abstraction of a wood log's cross-section and a stylised rendering of the Chinese character 木 (mù, meaning wood/tree). The icon was designed to communicate the brand's focus and precision in flooring craftsmanship, and to serve as a flexible graphic device extendable across brand collateral, colour variants, and background treatments (navy, black, white, forest, and timber-textured surfaces).
As part of the same identity direction, our team also proposed a categorisation icon system — five distinct botanical branch-pattern marks intended to visually differentiate future product categories/collections, drawing a philosophical parallel to how botanists use branch structures to classify plant species. This categorisation direction was presented to and accepted by the client at the identity-direction stage, but was not carried through into the actual product booklet production that followed.
Scope: brand naming rationale, tagline, colour system, wordmark and focus-wheel icon design, brand application mockups, and proposed product categorisation icon system (direction accepted by client, not adopted in subsequent booklet execution).
(FloorSmith name provided by client; FloorSmith operates as a brand extension of Home360, the master brand.)
"FLOORSMITH" COMPANY PROFILE
company profile
for Floorsmith (Malaysia)
year 2021
As a follow-up engagement with FloorSmith, independent from the earlier identity-direction phase, our team was commissioned to design and lay out the brand's company profile — a full-spread booklet intended to give clients a graphical first impression of the FloorSmith identity and philosophy of "doing the flooring right." All copywriting throughout the profile, including the brand introduction, vision and mission statements, product specifications, sustainability and durability claims, and the four-step collaboration process, was provided by the client; our team's scope was limited to layout, typography, and visual composition.
The cover establishes tone with a repeating pattern of the brand's focus-wheel icon rendered in tonal variations of dark denim blue, with the FloorSmith logo anchored at the lower right corner. Throughout the interior spreads, the brand's signature red recurs as a structural device — as bold section headers or as a highlighted "O" within key words — layered over full-bleed photography of forests, tree bark textures, and warm interior spaces that reinforce the brand's sustainability and craftsmanship positioning. Product specification and certification pages were organised into clear, scannable sections pairing icon-based callouts with the client-supplied technical data, while the closing "Four Simple Steps" spread paired a structured process breakdown with a lifestyle photograph to close the profile on an approachable, client-facing note.
Scope: full company profile layout, typography, and visual/graphic design across all spreads (cover, brand introduction, vision/mission, product specifications, certifications, lifestyle photography spread, and collaboration process page).
(All copywriting — brand introduction, vision/mission statements, product specifications, technical claims, certifications, and process descriptions — provided by client, FloorSmith/Chin Hin Group Berhad.)
"THE WOOD LOOKBOOK"
product catalogue
for Floorsmith (Malaysia)
year 2021
FloorSmith, a homegrown flooring brand established by Chin Hin Group Berhad as a brand extension of its master brand Home360, commissioned this 36-page product lookbook as a standalone project — a separate batch of work from the brand's earlier Identity Directions and Company Profile commissions, though completed in the same year. The lookbook opens with the brand's vision and mission statements, followed by an "All On Board With Style / Exceptional Qualities" spread detailing the product range's technical credentials — environmental responsibility, moisture and water resistance, wood-grain print fidelity, natural termite repellence — alongside a five-layer panel construction diagram and a full listing of certifications and industry associations. The remainder of the book presents FloorSmith's wood flooring series individually, each spread pairing a product code, dimensions and abrasion rating with a row of feature icons (termite resistance, moisture resistance, low formaldehyde, stain & fade resistance, cigarette burn resistance, wear & scratch resistance, impact resistance), a close-up material shot, and a full-bleed lifestyle application photograph showing the flooring in a real interior setting. The book closes with a "Four Simple Steps to Start Collaborating With Us" section outlining the client engagement process. The catalogue has been confirmed adopted and is currently in print and in use.
Scope: Full visual design and layout across all 36 pages (cover, brand and vision/mission spreads, technical/certification spread, individual product-series spreads, application photography layout, closing process spread); copywriting and content compilation for all accompanying text, including the brand introduction, vision/mission statements, exceptional qualities section, and individual product descriptions.(FloorSmith brand name, logo, and its Home360 / Chin Hin Group Berhad brand lineage are the client's own; individual product/series names appearing in the lookbook — including LEGNA, Edge, and Fulbright — are FloorSmith's existing product line names, not originated by this team.)
