s FXT Ceramiche produces both standard collections and custom orders, its product range grows continuously and resists any fixed, closed categorization. We design the naming and visual system to accommodate that openness rather than fight it. Each series is named with an adjective-plus-material formula — Brushed Cement, Molded Cement, Plastered Cement, Rendered Cement, and Weathered Cement sit alongside Burnt Clay, Oxidized Metal, Threaded Fabric, and multiple stone and wood variants (Epos, Hybrid, Mixed, and Veined Stone; Seasoned and Refined Wood) — with the adjective doing the work of distinguishing one series from another within the same base material, since a material like cement alone spans many distinct finishing techniques. We carry this same logic into the conceptualization: each brochure cover is designed so the series is instantly recognisable from the cover image alone, without needing to read a title, category label, or logo — the visual itself carries the full weight of identification. The system has been fully adopted and used as part of FXT Ceramiche's product literature.

​

Scope: open-ended naming system design (adjective-plus-material formula across cement, clay, metal, fabric, stone, and wood series), and cover-level visual conceptualization designed for instant, text-free series recognition. (No unattributed elements — the naming system and visual conceptualization are original to our team.)