Aurora is a collection Heritage Ceramics of Singapore names after the aurora borealis and australis — the naturally occurring light phenomena of the Northern and Southern Hemispheres. Working from that given name, we build the collection's narrative around the veinal texture running through the tiles, framing it as an echo of the aurora's own play of light across a dark sky, and elevating the spaces it dwells in with the same sense of warmth. The brochure follows a structural formula we design for the collection: a summary of surfaces, formats, and faces opens the brochure, followed by a dedicated faces-profile layout, then a recurring page pattern pairing a secondary visual in the top left with specification details positioned beneath it, and finally a primary visual crossing over each adjacent page spread. The brochure has been fully adopted and used as part of Heritage Ceramics' product literature, in keeping with the brand's "Inspired by Nature" positioning.

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Scope: conceptual translation of the given name "Aurora" into the collection's veining narrative, structural brochure formula (summary → faces profile → secondary visual/specification pairing → primary cross-page visual), and full copywriting and layout.
(The collection name "Aurora" is the client's own naming and was not coined by our team.)