CATEGORIZATION & CONCEPTUALIZATION
for King Jade (China)
Redefining King Jade’s prolific pure marble tiles with its ten gorgeous colour profiles provides us a clean slate at reinventing the brand with out-of-the-box strategy.
Products are categorically curated based on veinal profiles - each evokes distinctive character and exudes a certain perception sui generis associated to a certain geographical locale or even a certain place in time, as we see fit. Ergo, a compelling thematic concept that extends well beyond just naming convention. Mosaic seed designs are developed in tune to corresponding themes - “AMAZONITE” Amazon Green Stone featuring leaf motifs mosaic; “BOHÉMIEN” Bohemia Gray Stone design with strong Bohemian vibe of Boho Mosaico; “ARTEMIS” Luna Grey Stone featuring round moon mosaic; et cetera.