King Jade approaches us with its prolific range of pure marble tiles across ten existing colour profiles, giving us a clean slate to reinvent how the brand presents them. Working from the client's own base colour names — Amazon Green, Bohemia Gray, Luna Grey, Rainforest Brown, Olive Grey, St Laurent Noir, Sodalite Blue, Verona Grey, Calacatta White, and Statuario White — we make the categorization judgment ourselves: grouping the range by veinal character, and assigning each grouping a distinctive cultural or civilisational identity tied to a geographical locale or a sense of period, as we see fit. This is a thematic concept that extends well beyond naming convention. Amazon Green becomes "Amazonite," carrying the character of the Amazon rainforest; Bohemia Gray becomes "Bohémien," carrying a strong Bohemian cultural vibe; Luna Grey becomes "Artemis," carrying the mythology of the moon goddess — and so on across the full range. We then design a dedicated mosaic seed pattern for each theme, tuned to its cultural reference: leaf motifs for Amazonite, Boho-patterned mosaico for Bohémien, a round moon motif for Artemis. The categorization and the thematic conceptualization are treated as two distinct, sequential decisions — first establishing how the range groups together by character, then giving each group a coherent cultural identity and visual language. The brochure has been fully adopted and used as part of King Jade's product literature.

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Scope: categorization judgment of the ten-colour marble range by veinal character, cultural/thematic naming overlay for each category (e.g. Amazonite, Bohémien, Artemis), and design of the corresponding mosaic seed pattern for each theme.
(The base colour names — Amazon Green, Bohemia Gray, Luna Grey, Rainforest Brown, Olive Grey, St Laurent Noir, Sodalite Blue, Verona Grey, Calacatta White, and Statuario White — are the client's own existing product names and were not coined by our team.)