"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
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"LIMENZA" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2025
Limenza is a stone-inspired series we developed for KITO Ceramics, conceived and named as an independent collection concept. We built the visual direction around Old Harry Rocks, the chalk cliff formation on England's Dorset coast, opening the cover on a sweeping aerial view before extending into a wider landscape spread paired with a short original verse — "Limenza, where limestone dreams reside..." — establishing the collection's mood before any product is shown. For the three tone variants — Beige, Brown, and Taupe — we wrote descriptive copy framing each shade's character, from the calming ivory tones of Beige to the earthen depth of Brown and the balanced neutrality of Taupe. We then extended the collection across eight application scenarios — Living Room, Kitchen, Bedroom, Outdoor, Bathroom, Commercial, Spa Wellness, and Cladding — each paired with original scene copy and application visuals, translating the collection's limestone inspiration into real-world use cases. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: collection concept and visual direction, cover and mood photography curation, original verse and tone-variant descriptive copywriting, and application-scenario copywriting and layout across eight settings. (Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"VALLES" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2024
Valles is a stone-inspired series for KITO Ceramics, for which we developed the full visual and conceptual presentation. We opened the brochure with mountain and waterfall gorge photography paired with an original verse — "Valles, a whisper of earth's embrace..." — before introducing five tonal variants (Beige, Ash, Taupe, Cinder, and Coal), each presented under the line "More Natural Look," and supported by original descriptive copy for every tone. We then extended the collection across nine application scenarios — Living Room, Kitchen, Bedroom, Outdoor, Bathroom, Commercial, Office, Spa Wellness, and Cladding — each with original scene copy and application visuals. At the sales team's request, we also designed a set of supportive marketing collateral to accompany the main brochure, including a companion foldout booklet and a colour-sample folder. The brochure and collateral have been fully adopted and used as part of KITO's product literature.
Scope: visual direction and photography curation, original verse and tonal-variant descriptive copywriting, application-scenario copywriting and layout across nine settings, and design of supportive marketing collateral (foldout booklet and colour-sample folder). (The series name "Valles" is the client's own naming and was not coined by our team. Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"KALEIDO" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2023
Kaleido Woods is a wood-inspired series we name and develop for KITO Ceramics, and the name carries the collection's underlying logic rather than simply labelling it. "Kaleido" comes from kaleidoscope — an instrument that takes many separate fragments and unifies them into a single, coherent pattern — which is exactly the structural fact of this brochure: ten of KITO's existing wood-toned tile lines, compiled into one collection under the line "Another Woods Inspired Collection by KITO." Rather than treating that compilation as a limitation, we build the cover concept around the same idea, one level down: an aerial photograph of a river cutting through a forest, its two banks each carrying a visibly different mix of tree species rather than a single uniform type. The name, the cover image, and the brochure's actual structure all describe the same thing from three angles — a kaleidoscope of fragments, a riverbank of mixed species, ten separate wood grains — read as one collection. We write original descriptive copy for each of the ten colour series and lay out the brochure across living, dining, bedroom, bathroom, commercial, and outdoor application scenes. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: collection naming and conceptual rationale (Kaleido Woods — the kaleidoscope concept, carried through the cover imagery and the brochure's compilation structure), subtitle copywriting, cover concept and photography curation, original descriptive copywriting for the ten colour series, and application-scenario layout across the brochure.
(The ten wood-toned tile designs and product lines featured in this brochure — Andean, Old, Romantic, Key, Napa Walnut, Spring, Rovere, Larice, Sequoia, and Filbert Wood — are KITO's pre-existing products and were not designed by our team. Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"LAVISTA" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2023
Lavista Stone is a stone-inspired series we develop for KITO Ceramics, built around the imagery of a Nordic glacier — its icy horizon and delicate ice-crack patterns rendered across the tile surface as natural stone veining. We open the brochure on a frozen glacial landscape at sunrise, framing the collection's core narrative: the fusion of stone-vein aesthetics with the ethereal, crystalline quality of Arctic ice. Building on this mood, we name and write descriptive copy for four tonal variants — Ash, Marone, Cinder, and Coal — each framing its own character, from Ash's serene light grey evoking untouched glacial landscapes to Coal's deep, enigmatic dark grey mirroring the shadows of towering mountains. We then extend the collection across eight application scenarios — Living Room, Bedroom, Dining Room, Bathroom, Outdoor, Cladding, Commercial, and Spa Wellness — each with original scene copy translating the Nordic-glacier concept into real-world settings. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: collection naming (Lavista Stone), cover concept and photography curation, brand narrative copywriting, naming and descriptive copywriting for the four tonal variants, and application-scenario copywriting and layout across eight settings.
(Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"DULCET" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2023
Dulcet Stone is a stone-inspired series we develop for KITO Ceramics, built around the imagery of a coastal shoreline — the rhythm of ocean waves breaking against sand and rock, captured in aerial photography and translated into the tile surface's soft, undulating stone texture. We open the brochure on a sweeping aerial view of turquoise waves meeting a sun-kissed beach, framing the collection's core narrative: the fusion of earthy, sandy tones with the calming, timeless pull of a coastal retreat. Building on this mood, we name and write descriptive copy for five tonal variants — Ash, Beige, Marone, Cinder, and Coal — each paired with a small found object from the shoreline (a compass and rope for Ash, a starfish for Beige, a scallop shell for Marone, a conch shell for Cinder, a corked message bottle for Coal) that anchors the tone's character in a piece of beach ephemera. We then extend the collection across eight application scenarios — Living Room, Dining Room, Bedroom, Outdoor, Bathroom, Commercial, Cladding, and Spa Wellness — each with original scene copy translating the coastal-retreat concept into real-world settings, alongside a supporting Mosaico pattern library of twenty-three tile-laying configurations. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: collection naming (Lavista Stone), cover concept and photography curation, brand narrative copywriting, naming and descriptive copywriting for the four tonal variants, and application-scenario copywriting and layout across eight settings.
(Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"PORTLAND" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2022
Portland Cement is a cement-inspired series we develop for KITO Ceramics, taking its name from the client's chosen material reference — "Portland Cement," the generic term coined by Joseph Aspdin in the 19th century for its resemblance to Portland stone quarried in Dorset, England, rather than a name of our own invention. Our conceptual contribution is what we build on top of that borrowed name: the brand narrative we write, titled "Urbanization," traces Portland Cement's origin to the height of the Industrial Revolution, when the material became a signature mark of large-scale urban construction. We carry that idea into the cover concept, pairing an aerial photograph of a sweeping, folded cement-clad architectural structure with an inner-page image of an actual Portland cityscape — a deliberate visual pun that lets the tile's material namesake and the American city share a name, even though the two Portlands are historically unrelated, using the coincidence to lend the collection's cement surface a contemporary, urbane character. We write original descriptive copy for all eight tonal variants — Decor, Beige, Ash, Greige, Cinder, Grigio, Verde, and Coal — continuing the Ash/Cinder/Coal names from our earlier cross-series tonal system while introducing five additional tones specific to this collection. We then extend the collection across six application scenarios — Kitchen, Living Room, Dining Room, Bathroom, Outdoor, and Commercial — each with original scene copy. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: subtitle copywriting ("Another Cement Inspired Series by KITO"), brand narrative copywriting ("Urbanization"), cover concept and photography curation (including the Portland material/city visual pairing), descriptive copywriting for eight tonal variants, and application-scenario copywriting across six settings. (The collection name "Portland Cement" is the client's own naming, drawn from the pre-existing generic industry term for the material and not coined by our team. Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"CASSERO" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2020
Ales continues the letterform concept we introduced across KITO's earlier brochures, and its name is itself a piece of wordplay — a rearrangement of LA, Los Angeles' own everyday shorthand. Building on Cassero's Los Angeles setting, around the same city's glamour, translating a Hollywood-inflected mood into the collection's colour and textural palette. The cover again features a bold T set against a Los Angeles cityscape, and we open the brochure on a sequence of mood-board pages — design, textural, and process references — intended to set the right register before the product photography itself. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: collection naming and conceptual rationale (Ales — wordplay on LA), continuation of the Los Angeles cityscape and letterform concept from Cassero, mood-board curation, and brochure layout. (Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"ALES" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2020
Cassero is a series we develop for KITO Ceramics, its cover built around a bold letter T masked with a Los Angeles cityscape — part of a broader visual approach in which we assign a distinct architectural letterform to each collection. Cassero's ambience visuals sit within a frame carrying a single rounded corner in the top right, paired with a subway-metro-style signage device evocative of LA's transit system, designed to root the collection in its city setting rather than simply frame the product photography. The brochure opens on a sequence of mood-board pages, giving readers room to absorb the collection's visual references before the tiles themselves appear. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: cover letterform concept and Los Angeles cityscape photography curation, frame and signage-device design system, mood-board sequencing, and brochure layout.
(Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"TYROL" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2020
Tyrol continues the letterform concept we developed for KITO Ceramics, built this time around a bold letter O framed in a round cover visual of a calm, soothing body of water — the Tyrol lake landscape. We carry the O motif through as a recurring design element across the brochure, paired with a palette of green tones drawn from the lake's tranquil mood. Departing slightly from the brochure format used elsewhere in the collection, Tyrol's product ambience visuals spread across full two-page layouts, giving the imagery most of the page while leaving just enough room for description and specification. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: cover letterform concept (O) and Tyrol lake landscape photography curation, green-toned visual palette, two-page ambience-spread layout format, and brochure design. (Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"TRANI" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2020
Trani continues the same letterform system, this time built around a partial, bold O that frames the city of Trani's landmark within its inner circle, set against a full-bleed cover of the collection's hero tile colour. As a departure from the design convention used elsewhere in the collection, we introduce additional O-inspired graphic elements rendered in a palette of soothing blue tones — a nod to Trani's setting on the Adriatic Sea — adding dynamism and depth to the brochure's overall visual language. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: cover letterform concept (O) and Trani landmark photography curation, blue-toned graphic element system referencing the Adriatic setting, and brochure design. (Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"ARTISAN NO.1" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2020
Artisan No.1 is the first product brochure we develop for KITO Ceramics, and the collection where we introduce the letterform concept that would carry through several of the series that follow. The cover visual is built from artisanal imagery drawn from seascape floorboard elements, rendered using a figure-ground reversal technique so that the negative space between the visual elements forms the letter K. For the brochure's interior, our design strategy treats every product page the way artwork is framed in a gallery exhibition — each page carries a distinctive white frame offset, with a reversed frame version used on highlighted pages to draw emphasis. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: cover concept and photography curation (the K letterform via figure-ground reversal), gallery-frame layout system for interior pages, and brochure design. (Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
"MASTER 2020" PRODUCT BROCHURE
product brochures
for KITO Ceramics (China)
year 2020
Master 2020 is KITO Ceramics' master catalogue for the year, and the brochure where we formalise the letterform concept into a complete system. The cover is set in thin, minimalistic typography around the line "La gioia di crescita" — Italian for "the joy of growth" — placed over a silhouette of a group of people jumping euphorically against a sunset backdrop, a visual testament to KITO's aspiration to enjoy and reap the benefit of its growth in the years ahead. To mark the transition between product categories throughout the catalogue, we assign each category a distinctive letter drawn from the word K-I-T-O itself, each letter paired with its own key visual. At the time, the brand did not yet carry a wood-tile category, so the system also reserves a placeholder letter designation for future product lines. The brochure has been fully adopted and used as part of KITO's product literature.
Scope: cover concept and photography curation, Italian tagline copywriting ("La gioia di crescita"), and design of the K-I-T-O letterform categorization system used to mark product-category transitions throughout the catalogue. (Product technical specifications and packing data were supplied by the manufacturer/factory and were not authored by our team.)
