"ARTISAN NO.1" PRODUCT BROCHURE

product brochures

for KITO Ceramics (China)

year 2020

We’re in the business of telling compelling stories through treasured, aesthetically pleasing products and we are extremely proud of our works. This display of passion is what drives KITO Ceramics to engage us to develop their product brochures - Artisan No.1 for a start.

For KITO Ceramics brochure strategy, the cover visual is composed of artisanal visual inspired from elements of seascape floorboard - rendered with a figure-ground reversal technique of negative space to form the letter K.

Our design strategy for the inner content is to frame all the products in a similar manner to how artworks are framed in an art exhibition. Each page features a distinctive white frame offset or for highlighted pages, a reversed frame version is used to accentuate the content.

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"MASTER 2020" PRODUCT BROCHURE

product brochures

for KITO Ceramics (China)

year 2020

Styled in thin minimalistic typography, ​La gioia di crescita - Italian for the joy of growth, set on a silhouette of a group of people jumping euphorically against sunset backdrop visual defines KITO Ceramics’ Master Catalogue 2020 look and feel mood.

The Italian line is a testament to KITO Ceramics’ aspiration to enjoy and reap the benefit of their growth in the coming years.

Marking the change of categories, distinctive letters juxtaposed against key visuals for each category. The letters assigned are a symbolic representation of the word K-I-T-O. Although currently, the brand does not carry wood tiles design yet, the K-I-T-O system provides them with a placeholder category designation for future products.

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