top of page

"KLOE" IDENTITY

identity direction
for Kloe (Malaysia)
year 2020

KLOE is a kitchen cabinetry and home fit-out brand under CH KLOE SDN. BHD., part of the Chin Hin Group Berhad family — the same group behind Home360 and its brand extension FloorSmith. The brand name "KLOE" was given by the client; the entire visual identity built around it is original work by this team. The wordmark reinterprets the letters with a bent, angular "K" stroke picked out in signature yellow against a dark charcoal grey palette, paired with the tagline "Bend to Your Imagination" — both the logotype construction and the tagline copy are original to this team. A supporting graphic pattern of interlocking bracket-and-chevron marks, rendered in yellow, white and grey, extends the bent-line motif into a repeatable textile-like system used consistently across every touchpoint. The identity was rolled out across a full range of applications: business cards and stationery (letterhead, envelopes, presentation folder), storefront and dimensional wall signage, hanging banner and outdoor billboard applications, cushion/upholstery fabric, two sizes of branded shopping bags, and a wood-engraved logo treatment referencing the brand's cabinetry material. The system has been confirmed adopted and is in actual production and use.

Scope: Brand logotype design, tagline copywriting, colour system, supporting graphic pattern design, and full identity rollout across stationery, signage (storefront/dimensional/banner/billboard), textile (cushion), packaging (shopping bags), and material-application (wood-engraved) touchpoints.
(Brand name "KLOE" is the client's own; KLOE operates under Chin Hin Group Berhad / Home360, the same group as FloorSmith — a separate, independently commissioned brand within that group.)

kloe VI-15.jpg
kloe VI-16.jpg
kloe VI-12.jpg
kloe VI-14.jpg
kloe VI-13.jpg
kloe VI-17.jpg
kloe VI-18.jpg
kloe VI-20.jpg
kloe VI-19.jpg
kloe VI-21.jpg
kloe VI-22.jpg

CONTACT

LXLAB CREATIVE (MALAYSIA)

LEAFINDEX DESIGNLAB (CHINA)

​whatsapp  +6012 323 8946

wechat 微信 YEYI8580

LXLAB-.gif

© 2025   |   LXLAB CREATIVE@my   |   LEAFINDEX DESIGNLAB@cn

bottom of page