Stemmed from exploring ideas on the best gifting solution for their high-end clientele from their other business venture, London based collective of succulent-loving enthusiasts Lushculenta has mastered the art of turning their hobbies into the growing business that it is today. Lushculenta’s brand identity is a reflection of their unwavering passion - with its stylized S on a logographic play of Lushculenta teasing us with a visual focus that draws you to the organic flow of logoform.

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Lushculenta’s logoform paired with custom yet distinctive illustrative patterns inspiration ranging from the logoform to succulent theme - brings out the branding to live across all mediums as the patterns animate the surface.