For 美狮马 (Meishima), a Chinese porcelain slab brand focused exclusively on natural stone-effect surfaces, our team was engaged to design the brand's full visual identity system. Building on the client's existing brand name, we created the logomark — a fused lion-and-horse head silhouette, its flowing mane doubling as both creatures' distinguishing feature — and developed the supporting VI system. Working from the observation that the brand's product range, unlike competitors offering wood- and marble-effect lines, is limited to natural stone surfaces alone, our team proposed organizing the brand's three product collections around the three characters of its own name — 美, 狮, and 马 — each mapped to a distinct tonal range: 美 (Mei) to grey tones, 狮 (Shi) to dark grey and black tones, and 马 (Ma) to white, beige, and light grey tones. This framework structured the design of three matching collection booklets — MOSAICO, ENZO, and LAGOON — each carrying the tonal identity, cover treatment, and material photography of its corresponding character.

Scope: Full visual identity design (including logomark creation), the brand-character-based tonal categorization framework, and design of the three collection booklets (MOSAICO, ENZO, LAGOON) built on that framework.
(Brand name "美狮马" is the client's own; the tagline "美石砖家 · 高端岩质" was provided by our team.)