identity direction

for Meaning Interior Design (China)

year 2020

"When women thrive, all of society benefits, and succeeding generations are given a better start in life." - Kofi Annan


Imagine when a group of like minded single mothers banding up together to form a strong, formidable and fiercely independent female community - creating a name of their own in the form of MEANING INTERIOR DESIGN CONSULTANCY and we have the honour to be part of that history and legacy.


Founded in 2018, MEANING INTERIOR DESIGN CONSULTANCY was officiated in January 2019 in Chengdu, China. It is established as a boutique studio that focuses on renovation design, construction, soft decoration that encompasses commercial spaces, government-initiated master planning commissions, landscape master planning and many more.


We helped them nurture, improve and position their branding identity in tandem to their core business philosophy by introducing a branding identity scheme that elevates them above the rest. The identity revolves around a stylized form of King Protea flower, a subtle nod to prestige - in the form of seamless patterns that’s easily adaptable into presentation covers and other presentation collaterals.


A slight departure from our usual practice, we package their brand identity with a presentation gimmick to wow their clients - putting a great effort to showcase their attention-to-details approach. As part of their presentation gimmick, they’re expected to tear apart the wax-sealed envelope containing the client's proposal - marking a sense of ceremony; a remarkable moment and most importantly - a lasting impression.

250  .jpg
meaning 2-27.jpg
371  .jpg
9918 .jpg
9918  .jpg
9918   .jpg
1269 .jpg
meaning 2-06.jpg
meaning 2-07.jpg
meaning 2-08.jpg
meaning 2-09.jpg
meaning 2-12.jpg
meaning 2-13.jpg
meaning 2-17.jpg
meaning 2-19.jpg
meaning 2-18.jpg
meaning 2-20.jpg