While serving as R&D Manager at MML (Malaysia Mosaic Berhad), I personally led this collection's conceptualization end-to-end — from product development through to packaging. Rather than following the industry norm of leading catalogue covers with a full ambience visual, I developed the opposite approach: stamping each series' single most pronounced surface feature directly onto a plain white background, cutting through the visual clutter of competitors' catalogues. I paired this with a deliberate pacing device — the cover teases with texture alone, and the very next spread delivers a full ambience visual as payoff. I named and developed all six series under this collection: Canvas, Conkrit, Drizzle, Poca, Roc, and Tumber.

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Scope: personal authorship of product/packaging conceptualization, cover strategy, and naming across six series, completed while employed as R&D Manager at MML. This work is conceptualization in nature; no categorization framework existed at MML during this period.