CATEGORIZATION & CONCEPTUALIZATION

product categorization

for NEX-GEN (China)

year 2020

As the name suggests, Nex-Gen is a brand built on next-generation-ish ethos concepts. The approach to Nex-Gen’s categorization play of triangular elements framing the main strip with featured tile image - suggesting a cheeky sneak-peek approach, and slapped with bold commanding text denoting each category in contrasting white. The categorization is colour-coded with more subdued tone selection adding an edgy touch to the brand.

This dynamic categorization icon is then set in one corner against either dark peacock blue or white background to form the catalogue cover page. Although the rest of the pages adopt a rather conventional tile catalogue layout, the triangular element remains grounded at the same top-right corner rendered in each category colour code.

 

collections.

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MONOLITHOS is a alluring collection of porcelain tile designs inspired by natural stone. This extremely durable and easy care stone-looking tile is definitely a smart choice for floors & walls. MONOLITHOS is sure to add an elegant touch to any decoration scheme with its fine variety of modern designs and sizes.

OEUVRE collection is a unique glazed porcelain tile series that offers designs animated by man-made materials in the architecture world, providing infinite possibilities to the discerning when it comes to elegant modern spaces. It is versatile and has neutral hues which aims to delight the visual senses.

SILVAE is an introduction to a luxurious wood-inspired collrection of porcelain tile designs. Exquisite and undeniably elegant, these wood-looking tiles offer a palette of natural colours and unique grain patterns - exceptional for evoking classic masculinity or high glamour.

DECORTILI is an exclusive collection of decorative tiles that are bound to impress. Whether you’re heading towards Nordic minimalism or
Botanical maximalism, these stunning tiles provide the ideal, decadent finish to your spaces.

monolithos-01 .jpg
MONOLITHOS MARBLE.jpg
ouevre-01 .jpg
OUEVRE VOGUE.jpg
silvae-01 .jpg
SILVAE OAK.jpg
decortili-01 .jpg
Decortili Motivo.jpg
 
monolithos.png
Monolithos Elegance.jpg
Monolithos Montalto.jpg
Monolithos Marble.jpg
Monolithos Max.jpg
Monolithos Sandcastle.jpg
Monolithos Shell.jpg
Monolithos Silver.jpg
Monolithos Spessa.jpg
Monolithos Vancouver.jpg
Monolithos Oxford.jpg
MONOLITHOS MARBLE .jpg
Monolithos 02.jpg
 
ouevre.png
Oeuvre Paradigm.jpg
Oeuvre Vogue.jpg
OUEVRE VOGUE .jpg
Oeuvre 02.jpg
 
silvae.png
Silvae Oak.jpg
Silvae Traverso.jpg
SILVAE OAK .jpg
Silvae 02.jpg
 
decortili.png
Decortili Forma.jpg
Decortili Infiorato.jpg
Decortili Motivo.jpg
Decortili Motivo .jpg
Decortili 02.jpg