CATEGORIZATION & CONCEPTUALIZATION
for NEX-GEN (China)
As the name suggests, Nex-Gen is a brand built on next-generation-ish ethos concepts. The approach to Nex-Gen’s categorization play of triangular elements framing the main strip with featured tile image - suggesting a cheeky sneak-peek approach, and slapped with bold commanding text denoting each category in contrasting white. The categorization is colour-coded with more subdued tone selection adding an edgy touch to the brand.
This dynamic categorization icon is then set in one corner against either dark peacock blue or white background to form the catalogue cover page. Although the rest of the pages adopt a rather conventional tile catalogue layout, the triangular element remains grounded at the same top-right corner rendered in each category colour code.
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