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PRODUCT BROCHURES FOR NIRO GRANITE

product brochures

for Niro Ceramics (Malaysia)

year 2005-2012

As one of the world's leading tiling giants, Niro Ceramics boasts a huge number of products offering but it lacks product organization in the form of an effective and systematic approach to categorize them all.

Moving forward, we devised an effective system that could be replicated and extended organically depending on the company’s capabilities and growth direction. We pioneered the concept of categorization by design; of which has since become the industry wide standards and practice - even the competitors resort to adopting them instead.

Putting this idea into practice, the cover image selection strategy is to capture the essence of the product series with a provocative or thoughtful image that represents the collection series best. The White Book and The Black Book series for example, feature Caucasian and African-origin ladies respectively; metaphorically chosen to represent the idea of beauty in different skins.

 
 
 
 
 
 
Niro White 00.jpg
 
Niro Wave 00.jpg
 
 
Niro Traces 00.jpg
Niro Shavings 00.jpg
 
Niro Seasoned 00.jpg
 
Niro Sardinia 00.jpg
 
Niro Regal 00.jpg
 
Niro PolarBlack 00.jpg
 
Niro NaturalWood 00.jpg
 
Niro Megalito 00.jpg
 
Niro InsideOut 00.jpg
 
Niro Granite 00.jpg
 
Niro Concrete 00.jpg
 
Niro Dorato 00.jpg
 
Niro Charme 00.jpg
 
Niro Cementum 00.jpg
 
Niro Borgogna 00.jpg
 
Niro Basaltina 00.jpg
 
Niro Black 00.jpg
 
Niro Ardesia 00.jpg
 

MOMENTS ISSUE 01

corporate magazine

for Niro Ceramics (Malaysia)

year 2011

A newsletter may seem like a redundant program in regards to the day-to-day operation but it plays a pivotal role in shaping the workplace environment. In addition to being a medium to disseminate news, events and updates - internal newsletter could also be a fun way of socializing, sharing and ultimately to inculcate a strong company culture.

Moments is the Niro Ceramics’ solution that could help to bridge the workplace hierarchical gap through fun, entertaining yet informative company-wide newsletters. Available in a periodical format - Moments boasts going-on, project updates and so on.

 

Every Moments issue anchors either on a thematic editorial direction, company’s grand calendar event or specific highlights. Moments #1 cover visual centers around the notion of Niro Ceramics employee’s empowerment - hence the Niro Ceramics’ futsal team featured as the cover for Moments #1 issue.

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MOMENTS ISSUE 02

corporate magazine

for Niro Ceramics (Malaysia)

year 2011

A newsletter may seem like a redundant program in regards to the day-to-day operation but it plays a pivotal role in shaping the workplace environment. In addition to being a medium to disseminate news, events and updates - internal newsletter could also be a fun way of socializing, sharing and ultimately to inculcate a strong company culture.

Moments is the Niro Ceramics’ solution that could help to bridge the workplace hierarchical gap through fun, entertaining yet informative company-wide newsletters. Available in a periodical format - Moments boasts going-on, project updates and so on.

 

Every Moments issue anchors either on a thematic editorial direction, company’s grand calendar event or specific highlights. Moments #2 centers around the tradition and celebration as its release date coincides with major Malaysian holidays therefore it’s only fitting to steer the content direction towards festivities and holiday-related content and visuals.

Niro Moments 02 01.jpg
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Niro Moments 02 04.jpg
Niro Moments 02 05.jpg
Niro Moments 02 06.jpg
 

MOMENTS ISSUE 03

corporate magazine

for Niro Ceramics (Malaysia)

year 2012

A newsletter may seem like a redundant program in regards to the day-to-day operation but it plays a pivotal role in shaping the workplace environment. In addition to being a medium to disseminate news, events and updates - internal newsletter could also be a fun way of socializing, sharing and ultimately to inculcate a strong company culture.

Moments is the Niro Ceramics’ solution that could help to bridge the workplace hierarchical gap through fun, entertaining yet informative company-wide newsletters. Available in a periodical format - Moments boasts going-on, project updates and so on.

 

Every Moments issue anchors either on a thematic editorial direction, company’s grand calendar event or specific highlights. Moments #3 centers around “the love chapter” - stories about the less fortunate segment of Malaysian society and activities that Niro Ceramics had engaged revolving around social corporate responsibility.

Niro Moments 03 01.jpg
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Niro Moments 03 05.jpg
Niro Moments 03 06.jpg
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