"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
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product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
While serving as Executive Designer at Niro Ceramics, I personally conceived and completed the packaging conceptualization across the company's product range. I devised the categorization system — organizing the collection by series and structuring it to scale as the company grew. Building on this framework, I developed the cover image strategy: selecting a provocative or thoughtful image to capture the essence of each series, exemplified by The White Book and The Black Book, which feature Caucasian and African-origin women respectively as a metaphor for beauty across different skin tones. This conceptualization extended across all nineteen series in the collection. Individual series names within the collection were developed jointly between myself and my then-Marketing Manager superior; I no longer have a clear record of which specific names I personally coined versus which were proposed by my superior, and I do not claim individual authorship of any single series name without being able to verify it.
Scope: personal authorship of the categorization system and cover image strategy (including the White Book/Black Book skin-tone metaphor), and packaging conceptualization across the product range, completed as part of my role as Executive Designer at Niro Ceramics. Individual series naming was a joint effort with the Marketing Manager at the time; specific per-name attribution is not claimed due to the time elapsed.
MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
While serving as Executive Designer at Niro Ceramics, I initiated and effectively directed Moments, the group's internal newsletter — handling layout design while also shaping its editorial direction issue to issue. As Niro Ceramics operates across multiple countries, the newsletter's content drew on contributions from colleagues across the group's regional offices — Malaysia, China, India, Vietnam, and Indonesia — each supplying local updates and stories, rather than being authored solely by myself. Each issue anchored on a distinct editorial theme: Issue 01 centred on employee empowerment, featuring the company's futsal team on its cover; Issue 02 turned toward tradition and celebration, timed to coincide with major Malaysian holidays; Issue 03, "the love chapter," told stories from the less fortunate segments of Malaysian society tied to the company's corporate social responsibility work.
Scope: personal initiation and direction of the Moments publication, layout design, and editorial direction across three issues, completed as part of my role at Niro Ceramics. Content itself (regional news and stories) was collaboratively sourced from colleagues across the group's international offices and is not claimed as individually authored.
Moments Issue 01 anchors on the idea of employee empowerment, choosing Niro Ceramics' own futsal team as its cover story — a deliberate choice to put the company's people, not its products, in the spotlight for the newsletter's debut issue.
Scope: editorial theme direction and layout design for Issue 01, as part of my role initiating and directing Moments at Niro Ceramics. Content itself was collaboratively sourced from regional colleagues.
MOMENTS ISSUE 02
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
Moments Issue 02 turns toward tradition and celebration, timed to coincide with major Malaysian holidays — steering the issue's content and visuals toward festivities fitting for the season.
Scope: editorial theme direction and layout design for Issue 02. Content itself was collaboratively sourced from regional colleagues.
MOMENTS ISSUE 03
corporate magazine
for Niro Ceramics (Malaysia)
year 2012
Moments Issue 03, titled "the love chapter," tells stories from the less fortunate segments of Malaysian society, tied to Niro Ceramics' corporate social responsibility engagements during the period.
Scope: editorial theme direction and layout design for Issue 03. Content itself was collaboratively sourced from regional colleagues.
