"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
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"PADUA" IDENTITY
identity re-direction
for Padua Ceramics (China)
year 2019
When Padua Ceramics approached us for creative input on their brand direction, we identified the core issue: an assembled wealth of brand information without a defined direction. The client's initial brief called for a full logo redesign, but on review we judged the existing mark to be a well-executed piece of design in its own right — redesigning it would have been wasted effort. The real gap was the tagline, "Ceramics. Design. Color," a set of terms too generic to give the brand any specific meaning or differentiation.
Through extensive dialogue with the client, we worked through their repeated emphasis on wanting to be "perfect" — in product, in service, in every respect. The difficulty we surfaced was that perfection, defined this broadly, is inherently unmeasurable: no single standard of perfection can satisfy everyone equally. We proposed a resolution: the golden ratio is the closest thing to a universally accepted measure of perfection, proof that perfection can, in fact, be quantified. Building on the client's own language of "our own perfection," we developed this into a proprietary concept — the Padua Ratio — reframing the golden ratio as Padua's own defined standard. This became the brand's market stance: a statement of what Padua considers perfection to be, with an implicit invitation for the market to align with that standard. This thinking was distilled into the brand's new tagline, Redefine Perfection, retaining the original logo and rebuilding the full identity system — brand manual, stationery (name card, envelope, letterhead), and posters — around this new direction. The new direction has been fully adopted and implemented.
Scope: brand direction diagnosis, tagline conceptualization and copywriting (Padua Ratio thinking → "Redefine Perfection"), and identity system rollout across brand manual and stationery/collateral.
(The Padua logo is the client's pre-existing mark, retained without redesign per our recommendation.)
former logo & tagline, "Ceramics. Design. Color" are general terms and did not generate any specific definitions and direction for the brand.
INTRODUCING PADUA NEW DIRECTION WITH NEW TAGLINE
Product Categorization Framework
As part of Padua Ceramics' brand re-direction, we structured the client's full product range into six categories — Ornaments, Stone, Wood, Marble, Cement, and Opus — a classification judgment made by our team to organise the product line by material character rather than by conventional industry grouping. This categorization forms the backbone of the brand's product communication, later carried through consistently across the brand's collection brochures.
For the conceptualization layer, we designed a unified icon system built from a single geometric diamond form, varied through positive and negative space across the six categories to give each one a distinct yet visually related mark — reinforcing that all six categories belong to one coherent brand system while remaining individually identifiable. We also wrote the descriptive copy for each category, framing the material qualities of each — from the grandeur of stone to the raw appeal of cement — in language consistent with the brand's "Redefine Perfection" positioning.
Scope: product categorization judgment across six categories, geometric icon system design (diamond-form variations), and category descriptive copywriting.
(The "Padua" brand name and logo are the client's pre-existing assets and were not designed by our team.)
PADUA PRESENTATION
power point presentation
for Padua Ceramics (China)
year 2019
When Padua Ceramics approached us for creative input on their presentation, we identified the core issue: an assembled wealth of information without a defined content structure. As a solution, we developed a content framework built around a what-who-how-why strategy, reworking the client's material to fit this narrative. This process was further refined into a single statement that was subsequently adopted as the brand's motto: "the perfect PRODUCTS, from the true EXPERTS, with exceptional QUALITY & for the right MARKET." The complete presentation was later partitioned into three smaller, easily digestible presentations, streamlining company and product onboarding for potential clients and investors alike. The framework and resulting presentations have been fully adopted and are in use.
Scope: content structural framework development (what-who-how-why), copywriting and narrative rework, brand motto development, and presentation design across the full and partitioned versions.
(The "Padua" brand name and logo are the client's pre-existing assets and were not designed by our team.)
"PAVER 2" IDENTITY
identity direction
for PADUA Ceramics (China)
year 2021
Paver 2 is a special-feature label created for Padua Ceramics to highlight a distinct manufacturing process applied to their outdoor tile range. We developed the visual design for the label, applied to display boards and product samples at point of presentation to communicate the feature to customers during product showcases. The label has been fully adopted and used in market.
Scope: visual design of the Paver 2 feature label, for application on display boards and product samples.
(The name "Paver 2" refers to the client's pre-existing outdoor tile manufacturing process/product name and was not coined by our team.)
"ENZO" PRODUCT BROCHURE
product brochures
for Padua Ceramics (China)
year 2020
ENZO is one of the collection-specific brochures built on Padua Ceramics' six-category product system. A distinctive red stripe running down the left side of the brochure lists all six categories — Ornaments, Marble, Cement, Stone, Wood, and Opus — with the current brochure's category rendered in bold white against the others in a darker reddish hue, letting customers immediately identify which category the collection belongs to while signalling the full range of categories available. For the visual direction, we established a consistent formula across all collection brochures: the cover opens on a close-up of the collection's natural inspiration, followed by a broader two-page spread hinting at its geographical setting. For ENZO, a stone collection, this takes the form of a striking mountain stone formation on the cover, followed by an alpine forest and lake landscape spread. Quotation marks in varying formats and opacities recur throughout as a creative accent. The brochure has been fully adopted and used as part of Padua's product literature.
Scope: category-navigation visual system (red stripe and category hierarchy), cover-to-spread visual formula, and full brochure design for ENZO. (The "Padua" brand name and logo are the client's pre-existing assets and were not designed by our team.)
"HIKE PRO" PRODUCT BROCHURE
product brochures
for Padua Ceramics (China)
year 2020
Hike Pro is one of the collection-specific brochures built on Padua Ceramics' six-category product system, applying the same red-stripe category-navigation device that identifies each brochure's category — in this case Wood — against the full six-category range. Following the brand's established cover-to-spread formula, Hike Pro opens on a Sequoia tree standing in forest, followed by a two-page spread of a Californian forest landscape with a calm lake dominating the foreground, grounding the collection's wood-grain inspiration in its natural setting. Quotation marks in varying formats and opacities recur throughout as a creative accent. The brochure has been fully adopted and used as part of Padua's product literature.
Scope: application of the category-navigation visual system, cover-to-spread visual direction, and full brochure design for Hike Pro. (The "Padua" brand name and logo are the client's pre-existing assets and were not designed by our team.)
"LAGOON" PRODUCT BROCHURE
product brochures
for Padua Ceramics (China)
year 2020
Lagoon is one of the collection-specific brochures built on Padua Ceramics' six-category product system, applying the same red-stripe category-navigation device that identifies each brochure's category — Stone — against the full six-category range. Following the brand's established cover-to-spread formula, Lagoon opens on a close-up of stone formations smoothed by millennia of water erosion, followed by a two-page spread of a coastal gorge that grounds the collection in its geological setting. Quotation marks in varying formats and opacities recur throughout as a creative accent. The brochure has been fully adopted and used as part of Padua's product literature.
Scope: application of the category-navigation visual system, cover-to-spread visual direction, and full brochure design for Lagoon. (The "Padua" brand name and logo are the client's pre-existing assets and were not designed by our team.)
