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"PADUA" IDENTITY

identity re-direction

for Padua Ceramics (China)

year 2019

Originally when PADUA Ceramics approached us, seeking for our creative opinion in regards to their brand direction, we discovered one key problem - assembled wealth of information with ill-defined brand direction.

As a solution, we developed a new brand direction by having a new tagline " Redefine Perfection".

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former logo & tagline, "Ceramics. Design. Color" are general terms and did not generate any specific definitions and direction for the brand.

INTRODUCING PADUA NEW DIRECTION WITH NEW TAGLINE

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PADUA / PPT

PADUA PRESENTATION

power point presentation

for Padua Ceramics (China)

year 2019

Originally when PADUA Ceramics approached us, seeking for our creative opinion in regards to their presentation, we discovered one key problem - assembled wealth of information with ill-defined content structure.

As a solution, we developed the content structural framework based on the-what-who-how-and-why strategy. We rework their content to fit this narrative, further refined to form a solid statement that has since been adopted as their brand motto - "the perfect PRODUCTS, from the true EXPERTS, with exceptional QUALITY & for the right MARKET. "

The complete full presentation is later partitioned into three smaller but easily digestible presentations - to ease up the company and product onboarding for potential clients and investors alike.

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Padua / Paver 2

"PAVER 2" IDENTITY

identity direction

for PADUA Ceramics (China)

year 2021

PAVER 2 is a sub brand created for Padua Ceramics for their outdoor tiles.

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PADUA / ENZO

"ENZO" PRODUCT BROCHURE

product brochures

for Padua Ceramics (China)

year 2020

Distinctive red-coloured stripe on the left side of Padua’s brochure is one of the key elements that defines the visual system. It is designed to draw your attention to the list of product categories.

The categories - Ornaments, Marble, Cement, Stone, Wood & Opus are rendered in slightly darker reddish hue with the exception of that particular brochure category - highlighted in contrasting, bold white text followed by the collection name neatly positioned below the category. This visual system is purposefully designed with two objectives - first, to provide a textual hierarchy and second, to accommodate a subtle way of educating consumers about Padua's product structure and categorization system.

Visuals direction for all brochures are curated following this formula - the cover features close up visuals of each collection’s inspiration in their natural setting, followed by a two page spread of broader view - hinting at the geographical setting each inspiration dwells.

 

STONE Enzo features visually striking stone formation of a mountain followed by an alpine forest and lake landscape view.

Quote marks are positioned in various formats and opacities throughout the brochure - adding an additional creative touch.

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PADUA / HIKE PRO

"HIKE PRO" PRODUCT BROCHURE

product brochures
for Padua Ceramics (China)
year 2020

HIKE PRO 01.jpg

Distinctive red-coloured stripe on the left side of Padua’s brochure is one of the key elements that defines the visual system. It is designed to draw your attention to the list of product categories.

 

The categories - Ornaments, Marble, Cement, Stone, Wood & Opus are rendered in slightly darker reddish hue with the exception of that particular brochure category - highlighted in contrasting, bold white text followed by the collection name neatly positioned below the category. This visual system is purposefully designed with two objectives - first, to provide a textual hierarchy and second, to accommodate a subtle way of educating consumers about Padua's product structure and categorization system.

 

Visuals direction for all brochures are curated following this formula - the cover features close up visuals of each collection’s inspiration in their natural setting, followed by a two page spread of broader view - hinting at the geographical setting each inspiration dwells.

 

WOOD Hike Pro features Sequoia tree in the forest followed with the landscape of a Californian forest with calm lake dominating the foreground.

Quote marks are positioned in various formats and opacities throughout the brochure - adding an additional creative touch.

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PADUA / LAGOON

"LAGOON" PRODUCT BROCHURE

product brochures

for Padua Ceramics (China)

year 2020

Distinctive red-coloured stripe on the left side of Padua’s brochure is one of the key elements that defines the visual system. It is designed to draw your attention to the list of product categories.

 

The categories - Ornaments, Marble, Cement, Stone, Wood & Opus are rendered in slightly darker reddish hue with the exception of that particular brochure category - highlighted in contrasting, bold white text followed by the collection name neatly positioned below the category. This visual system is purposefully designed with two objectives - first, to provide a textual hierarchy and second, to accommodate a subtle way of educating consumers about Padua's product structure and categorization system.

 

Visuals direction for all brochures are curated following this formula - the cover features close up visuals of each collection’s inspiration in their natural setting, followed by a two page spread of broader view - hinting at the geographical setting each inspiration dwells.

STONE Lagoon features a close up view of gorgeous and worn out stone structure whittled smoothly by millennia long geological process of water erosion with preceding page depicts coastal gorge.

Quote marks are positioned in various formats and opacities throughout the brochure - adding an additional creative touch.

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