"PADUA" IDENTITY

identity re-direction

for Padua Ceramics (China)

year 2019

Originally when PADUA Ceramics approached us, seeking for our creative opinion in regards to their brand direction, we discovered one key problem - assembled wealth of information with ill-defined brand direction.

As a solution, we developed a new brand direction by having a new tagline " Redefine Perfection".

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former logo & tagline, "Ceramics. Design. Color" are general terms and did not generate any specific definitions and direction for the brand.

INTRODUCING PADUA NEW DIRECTION WITH NEW TAGLINE

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LAGOON 01.jpg
ENZO 01.jpg
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PADUA PRESENTATION

power point presentation

for Padua Ceramics (China)

year 2019

Originally when PADUA Ceramics approached us, seeking for our creative opinion in regards to their presentation, we discovered one key problem - assembled wealth of information with ill-defined content structure.

As a solution, we developed the content structural framework based on the-what-who-how-and-why strategy. We rework their content to fit this narrative, further refined to form a solid statement that has since been adopted as their brand motto - "the perfect PRODUCTS, from the true EXPERTS, with exceptional QUALITY & for the right MARKET. "

The complete full presentation is later partitioned into three smaller but easily digestible presentations - to ease up the company and product onboarding for potential clients and investors alike.

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