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"MOSAICO" PRODUCT BROCHURE

product brochure
for Princess Ceramics (China)
year 2019

Mosaico is a product brochure we rework for Princess Ceramics, commissioned to give their existing literature a more edgy, contemporary look and feel from a brief as short as "make us stand out even better." Rather than following the conventional tiling catalogue format, we take the unconventional route: rotating each mosaic piece 45 degrees and enlarging it to cover two-thirds of a double-page spread, giving the audience room to admire each signature piece in full. Adequately worded product highlights sit in the top right corner of each spread, narrating the story behind every unique mosaic design. The brochure has been fully adopted and used as part of Princess Ceramics' product literature.

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Scope: brochure redesign strategy and creative direction, the 45-degree rotated large-format mosaic layout system, product-highlight copywriting, and full brochure design. (No unattributed elements — the strategy, layout system, and design are original to our team.)

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CONTACT

LXLAB CREATIVE (MALAYSIA)

LEAFINDEX DESIGNLAB (CHINA)

​whatsapp  +6012 323 8946

wechat 微信 YEYI8580

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