Stonelywood Building Materials Co., Ltd., a Yunfu-based mineral coatings and building materials company, commissioned a full visual identity system around its existing company name. The logomark is a red angular "J"-form mark, constructed to double as functional typography: in the Chinese lockup it replaces the opening stroke of "石," and in the English lockup it replaces the "S" in "STONELYWOOD," fusing mark and wordmark into a single unit. A supporting auxiliary graphic language — a set of geometric shapes (shield, square, circle, and bracket/corner forms) derived from the angles of the mark — extends the identity into a repeatable pattern system used across collateral. The palette pairs the red mark against a dark blue-grey background, chosen to read as solid, stable, and strong, with the red carrying the connotations of passion and warmth. The system was rolled out across business cards, letterhead and envelopes, lever-arch file folders, dimensional storefront signage, promotional posters, branded T-shirts, and product packaging for three of the company's coating lines — Waterborne Inorganic Mineral Coatings, Eco-Friendly Waterproof Paste, and Waterborne Inorganic Metal Paint. The identity has been confirmed adopted and is in actual use.

 

Scope: Full brand visual identity design — Chinese and English logomark construction (including the integrated character/letterform treatment), colour system, auxiliary graphic pattern system, and rollout across stationery, file folders, storefront signage, product packaging, posters, and apparel.
(Brand name "Stonelywood" / "石里活" and the company itself are the client's own.)