CATEGORIZATION & CONCEPTUALIZATION
for TCERA (China)
T’CERA is among the pioneering brands that employ the concept of categorization by the virtue of tile design - wood, cement, stone and et cetera.
Capturing the quintessential, each category features key art that best represents each range - visual that sets the right mood, paired with captivating copy that intensifies the overall experience. All these set in a minimalist tone with ample room for the visual and text to breathe.
A glimpse into the first spread, one feast upon evocative visual narrating either the origin of the design inspiration behind each range. The brochure spread design system is composed of tile specification indented to left with full tiling profiles on the right - allowing the consumer to immerse themselves with the details feature, followed by ambience visual depicting the tiles in various interior settings, helping the readers to visualize better.
identity design & direction
for TCERA Ceramiche (China)
T’CERA started from a group of passionate, like-minded & highly knowledgeable tile experts-turned-friends who then decided to elevate their relationship to another level - formally forming a wholesome tiling solution company specializing in cutting edge & contemporary tiles design.
Reflecting their passionate spirit, the logo is a culmination of their enthusiasm in pushing the envelope of tile design capabilities. T in T’CERA represent Alan Tho - the founding pioneer. CERA stylized in minimalistic and quadrangle format hints its tiling connection as well as a philosophical nod to back to square one. A secondary logo composed of T’CERA rendered in Chinese - 简释 carrying the meaning ‘simple presentation’ & 陶瓷 is the Chinese word for ceramics.
Marrying simplicity and elegance, the brand asset colour scheme is developed using the fabled gold accent on earthy Sacramento green base, conveying the idea of growth, prosperity and vitality.