The client's company name carried "BINA" — Malay for "build" — as an existing, fixed part of its registration. The other half of the name started life as "Tiga," Malay for "three," but we felt a literal transliteration read as too plain to carry any brand meaning. We reworked it into "TEEGAA," a stylized form that let us build an entire concept on top of it: read as three T's, it echoes the shape of a roof — 房子, home — while each T stands for a party at the table (一人/两人/众人), mapping directly onto the three sides of a construction project: client, contractor, and third-party suppliers. The name became a compact metaphor for the business itself — three parties united to build something together.

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We carried that three-part structure directly into the logomark: three T-forms in yellow, grey, and black, each anchored by a small red base, converging into a single roof-like silhouette. The same color system was extended across the full collateral suite — business cards, letterhead, envelopes, presentation folders, and a branded notebook — giving the client a consistent identity across both office and field-facing materials.