Full Porcelain is a product brochure we develop for Tian Bi Ceramics as a repositioning exercise, with the objective of portraying the brand as trendy and luxury-oriented. We build the brochure around a recurring black, dark thematic concept that dominates most of the visual landscape — a double-edged strategy that associates the collection with luxury while also making the brand's predominantly light-toned tile range stand out in contrast against the dark ground. We set the brochure's body text in a golden-beige tone throughout, adding a note of opulence to the overall look and feel. The brochure has been fully adopted and used as part of Tian Bi Ceramics' repositioning and product literature.

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Scope: brand repositioning strategy and creative direction, black-thematic visual system designed to contrast and highlight the light-toned product range, golden-beige typography treatment, and full brochure design.
(No unattributed elements — the repositioning strategy, visual system, and brochure design are original to our team.)