"FULL PORCELAIN" PRODUCT BROCHURE
for Tian Bi Ceramics (China)
The product brochure commissioned by Tian Bi Ceramics is a repositioning exercise with the objective to portray Tian Bi Ceramics as a trendy and luxurious-oriented brand.
A quick glance of the brochure reveals recurring black & dark thematic concept - dominating most of the visual landscape, a double-edged strategy of associating black with luxuriousness as well as an ingenious way to highlight their predominantly light-toned products range. Setting the main texts in golden-beige adds a certain opulence to the overall look and feel of the brochure.