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"VETRO+" IDENTITY

identity design & direction
for  VETRO+ (China)
year 2016

Vetro+ is a mosaic tile brand built on twenty years of combined glass expertise, its philosophy — that small details make the biggest difference — carried directly into its visual identity. Working from the client's given brand name, we draw inspiration from the mosaic tile's own form to render the wordmark VETRO in a rectilinear typographic treatment, set in neutral grey, with the "+" and "/" strokes rendered in a contrasting neon lemon green for a balanced, distinctive look. Within this identity, we develop a naming system for the brand's four product genres — Vetro+one, Vetro+two, Vetro+tri, and Vetro+for — spanning styles from stylish hexagons to quirky quatrefoils. The identity has been fully adopted and is in use.

Scope: wordmark typographic treatment and colour system, and naming system for the four product genres (Vetro+one, Vetro+two, Vetro+tri, Vetro+for). (The brand name "Vetro+" is the client's own naming and was not coined by our team.)

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VETRO+ONE / Brochure

"VETRO+ONE"

product brochure
for  Vetro+ (China)
year 2016

Vetro+one is a product brochure we develop for Vetro+, built around a full-bleed display of the collection's best mosaic designs confined within a white border. The cover composition pairs mosaic patterns with everyday life elements, giving the visual a sense of ergonomic reference, depth, and richness. Set against contrasting white, "vetro+one" — a typographic extension of the primary logo with its "/", "+", and "1" highlighted in the same neon lemon green — serves double duty as both a playful piece of logotype and the brochure's own name and design system. The brochure has been fully adopted and used as part of Vetro+'s product literature.

Scope: cover concept and composition, logotype extension for the brochure name ("vetro+one"), and full brochure design.
(No unattributed elements — the concept, logotype extension, and design are original to our team.)

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Vetro Website

"VETRO+"

website design
for  Vetro+ (China)
year 2016

Vetro+ website is designed with monochromatic greyscale overall color palette punched with occasional neon lemon green elements breaking the monotony adequately. Big bold statements accompanying visually stunning mosaic ambient images create eye catching visual interest to the landing page paired with prominent neon lemon green buttons prompting consumers to explore the slideshow.

Hovering over to the menu bar reveals a side navigation button designed with dropdown details over hover to keep the overall browsing experience simple and smooth be it on desktop or mobile.

CONTACT

LXLAB CREATIVE (MALAYSIA)

LEAFINDEX DESIGNLAB (CHINA)

​whatsapp  +6012 323 8946

wechat 微信 YEYI8580

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© 2025   |   LXLAB CREATIVE@my   |   LEAFINDEX DESIGNLAB@cn

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