identity design & direction
for VROD BATH & WASH TECHNOLOGIES (China)
VROD is in the game of flushing out their competitors with a better and more visible branding presence. Focusing on that goal, they have commissioned us to develop a discerning brand identity that fits their nature of business well.
Inspiration for VROD stylized logomark stems from the form of a water drop - creatively morphed to form a poetic story behind each typographic formation, revolving around the process of flushing system mechanism. D represents inlet, O is a depiction of storage and R is designed to symbolize outlet - and these three characters combined with white V with a stylized red square at the top corner, formed a formidable and distinctive logomark.