WEYLY is a multi awards winning company focus on wall painting and epoxy & concrete flooring business. We have been commissioned to help them to upgrade their brand identity.
Since they have just received several awards and started being recognized in the market, we suggested not to make drastic changes to the logo design. Our advice is to add just a circle to hold the existing English and Chinese names together to make it a more wholesome logotype. And, we also made adjustments to the color by removing the gradient effects on the gold and make the brown to be darker and greyish so that it will look more classy and elegant.
The result of all efforts and suggestions on the enhancement of the brand visual was well accepted by the owner.
for FLORCOTE by WEYLY Sdn. Bhd. (Malaysia)
FLORCOTE as a brand is a strategic move focusing on epoxy - a highly durable and continuous flooring solution to the mass market. WEYLY, FLORCOTE’s parent brand made a bold move by engaging us to give their current corporate branding a refresh. This is then followed by setting up the design direction for FLORCOTE to match their renewed outlook - a trendy & fast-moving brand that has been in operation for three years and has since garnered several major accolades.
FLORCOTE logoform is a creative typographic play rendered in WEYLY’s brand colour palette to communicate a strong and formidable brand continuity & familiarity to the market. A key part of the typographic identity is that all the letters are linked together to form a dynamic graphical expression. Expanding this graphical expression produces stunning visual patterns that best encapsulate the brand identity.