"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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"LAKEN" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
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MOMENTS ISSUE 01
corporate magazine
for Niro Ceramics (Malaysia)
year 2011
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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"BELLS" PRODUCT BROCHURE
product brochures
for Heritage Ceramics (China)
year 2019
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
Niro granite
product brochures
for Niro Ceramics (Malaysia)
year 2005-2012
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"BONSAI" SERIES
product brochures
for Wifi Ceramics (China)
year 20226
Over a ten-year consulting relationship, we developed WIFI Ceramic's (Foshan, China) product categorization framework across two phases: Naturalis/Bosco/Opus, later refined to Piedra/Madera/Opera. The three-category logic stayed consistent while the naming deepened — categorization and conceptualization as distinct, iterative layers.
Madera Collection — Bonsai Series
Full concept, naming, copywriting, and layout for the Bonsai series within the Madera collection: brand emblem (a woman's silhouette in leaf-like linework) and wordmark, series positioning drawn from bonsai/wabi-sabi philosophy, and four colourways (Ash, Ocher, Cinder, Beige) across lifestyle and spec spreads. Already in print use.
Scope: categorization naming strategy, Madera brand emblem/wordmark, Bonsai series naming and copy, full booklet layout.
(Brand name "WIFI"/"WIFI Ceramic" is client-owned; WIFI has confirmed permission for this case to be named on this website.)
"TERRAZZONE" SERIES
product brochures
for Wifi Ceramics (China)
year 20226
Full concept, naming, copywriting, and layout for the Terrazzone series within the Opera collection: brand emblem (a woman's silhouette crowned in florals) and wordmark, drawing on the definition of "opera" as a crafted work of art to frame the collection's man-made-material positioning. Terrazzone brings the terrazzo-inspired aesthetic to porcelain across six colourways (Almond, Ash, Cinder, Ice, Ivory, Grigio) in two formats. Already in print use.
Scope: Opera brand emblem/wordmark, Terrazzone series naming and copy, full booklet layout.
"MATERA" SERIES
product brochures
for Wifi Ceramics (China)
year 2025
Full concept, copywriting, and layout for the Matera series within the Piedra collection: Piedra brand emblem (a woman's silhouette in flowing hairline linework) and wordmark, and full booklet design across five colourways (Ivory, Latte, Beige, Ash, Mocha) in two formats. Already in print use.
Scope: Piedra brand emblem/wordmark, Matera series copy and full booklet layout.
(Series name "Matera" provided by the client.)
display panels
for Wifi Ceramics (China)
year 2021
Full concept, styling direction, copywriting, and design of two moodboard sets developed for WIFI's physical showroom. The first set pairs the original Naturalis/Bosco/Opus categorization with curated material and decor styling per series (Naturalis Marble, Naturalis Stone, Opus Cement, Opus Terrazzo, Bosco Timber/Wood). The second set extends this styling approach across a further run of series (Ruston, Avenue, Posh, Ritzy, Terrax, Nerja, Olga), each paired with a corresponding Cocorosa Surfaces material — reflecting how the two brands are co-displayed within the same showroom space. Already in use, on display in showroom.
Scope: moodboard concept, styling, copywriting, and design across both sets.
(Cocorosa Surfaces pairings shown are a separate co-displayed brand; full attribution for Cocorosa's own branding to be addressed in its own case.)
GORGEOUSLY ELEGANT & SOPHISTICATED
thematic advertisement
for Wifi Ceramics (China)
year 2019
Full concept, copywriting, and design of WIFI's 2019 brand campaign, rolled out across Opus, Bosco, and Naturalis Collections with dedicated key visuals for each, applied across subway light boxes, building-wall billboards, and bus shelter ads. Already launched and in market use in 2019.
Scope: campaign concept, tagline and copywriting, key visual direction, and cross-format ad application design.
WIFI CERAMICS COLLECTIONS
product brochures
for Wifi Ceramics (China)
year 2023
Full naming, copywriting, and cover design for a further expansion of thirteen series across the three collections: Terraflo and Black Beauty (Opera); Nativa and Turando (Madera); and Fesata, Festo, Flust, Nebula, Rapolano, Tirana, Travertinc, Tuba, and Tundra (Piedra). Each series presents a distinct nature or material-inspired photographic identity across its cover treatment. Already in use since 2023.
Scope: series naming, copywriting, and full cover design across all thirteen series.
product brochures
for Wifi Ceramics (China)
year 2017
When we took on WIFI's categorization work, the client already had three product series that didn't fit cleanly into the Naturalis, Bosco, or Opus categories. We coined a new category to house them — Celebrity Collections — built around the insight that each series happened to be named after a person (Amber, Bruce, Charlotte). We designed a dedicated Celebrity category logo (an ornate circular emblem paired with the line "Classic Design Collections"), and a matching monogram badge system for each series — an ornate circular crest framing each series' initial letter — with a distinct cover colourway per series (deep teal for Amber, dark brown for Bruce, burgundy for Charlotte). Already in use. Celebrity Collections was gradually phased out in later years as the main three-category framework matured.
Scope: Celebrity category naming and concept, Celebrity master logo and tagline, monogram badge system, and cover design across all three series.
(Series names Amber, Bruce, and Charlotte were client-established prior to our engagement.)
product brochures
for Wifi Ceramics (China)
year 2017
As part of WIFI's broader product categorization work, we identified natural stone as a distinct material category in its own right — grouping the client's natural-stone-inspired tile lines together under a single, coherent collection rather than leaving them scattered across the catalogue by series or launch date. Naturalis is the resulting category: all natural-stone-look porcelain unified under one identity. To carry this categorization decision through to the brand's visual system, we then developed the Naturalis category logo — a circular emblem featuring a speech-bubble-style leaf motif in olive green on black, paired with the line "Stone Design Collections." Already in use.
Scope: categorization judgment grouping natural-stone-inspired tiles into the Naturalis category, category logo design, and tagline.
"OPULEN" PRODUCT BROCHURE
product brochures
for Wifi Ceramics (China)
year 2021
It’s easy to fall in love with white marble, again. Who could resist the allure of the latest Italian white marble design? The luxurious and opulence it lends to the interior space? White marble’s timeless appeal simply could never diminish with time.
With the cover page rendered in the full splendour of seductive white marble while still conforming to Naturalis brochure design system, it definitely stands out prominently among other Naturalis range. With edge-to-edge visually arresting ambience, browsing page by page of Opulen brochure provides some sort of visual comfort to feed one’s mind with brilliant interior design ideas - applicable to just any space imaginable.
product brochures
for Wifi Ceramics (China)
year 2017
As part of WIFI's product categorization work, we identified cement and industrial-look materials as a distinct category — grouping the client's cement-inspired, urban-textured tile lines together under one coherent collection. Opus is the resulting category, later carried forward into the Opera era (with series such as Terrazzone continuing across both naming periods). We developed the Opus category logo — a stacked, repeating wordmark treatment in olive green paired with the line "Cement Design Collections" — and named and designed five series within it: Civil, Avenue, Terrazzone, Urban, and Boulevard, each carrying the bold stacked "OPUS" cover treatment. Already in use.
Scope: categorization judgment grouping cement/industrial-look tiles into the Opus category, category logo design and tagline, and naming and cover design for all five series.
product brochures
for Wifi Ceramics (China)
year 2017
As part of WIFI's product categorization work, we identified wood-grain and timber-look materials as a distinct category — grouping the client's wood-inspired tile lines together under one coherent collection. Bosco is the resulting category, later carried forward into the Madera era (with series such as Bonsai continuing across both naming periods). We developed the Bosco category logo — a stylised tree-line silhouette in olive green paired with the line "Wood Design Collections" — and named and designed five series within it: Colorado, Bonsai, Pinaster, Rovere, and Tropik, each carrying a consistent circular wood-swatch cover treatment. Already in use.
Scope: categorization judgment grouping wood-grain tiles into the Bosco category, category logo design and tagline, and naming and cover design for all five series.
