YOUHAUS / Identity | leafindex-designlab

"YOHAUS" IDENTITY

identity direction
for Yohaus (Malaysia)
year 2020

YOHAUS is a home furnishing and interior solutions brand under CH YOHAUS SDN. BHD., part of the Chin Hin Group Berhad family alongside Home360, FloorSmith, and KLOE. The brand name "YOHAUS" — a homophonic play on "your house" inspired by the Bauhaus movement — was given by the client; the full visual identity built around it, including its naming rationale copywriting, is original work by this team. The wordmark takes a rounded, friendly lowercase form paired with the tagline "Style Up Yoway," accompanied by a full identity system: a clearly defined logo clear-space and placement guideline, a comprehensive logo misuse guide, a Montserrat-based typographic hierarchy, and an earthy taupe, humble red, black and white colour palette. Central to the system is the "Red O Dot" — a single red dot derived from the O in YOHAUS, set within a halftone gradient field symbolising smooth-sailing progress — extended into a Bauhaus-inspired geometric pattern used across collateral. The identity was rolled out across business cards, letterhead and envelopes, a branded notebook, T-shirts, lever-arch file folders, promotional posters, and dimensional storefront signage. The system also includes a "YO~" brand-extension framework, allowing the wordmark's prefix to generate sub-brand names (e.g. "yodesign," "yofurniture") for future category or service expansions. The identity has been confirmed adopted and is in actual use.

Scope: Full brand visual identity design — logomark, logo usage/clear-space/misuse guidelines, typography system, colour palette, the Red O Dot concept and halftone graphic pattern, Bauhaus-inspired geometric pattern system, brand-extension naming framework ("YO~"), and rollout across all stationery, apparel, binder/folder, poster, and storefront signage applications; naming rationale copywriting. (Brand name "YOHAUS" and the "Style Up Yoway" tagline concept direction are the client's own; YOHAUS operates under Chin Hin Group Berhad / Home360, the same group as FloorSmith and KLOE — a separate, independently commissioned brand within that group, delivered in the same 2020 batch.)

YOHAUS / profile

"YOHAUS" PROFILE

CONCEPTUALIZATION

company profile

for Yohaus (Malaysia)

year 2020

YOHAUS Company Profile Layout & Design (Malaysia, 2020, different batch from YOHAUS Identity Directions)

Building on YOHAUS's existing brand identity, this company profile presentation applies the system to a client-facing sales and introduction deck. The document opens with a "We are yohaus" brand introduction, followed by the brand's Mission and Vision statements, and dedicated pages introducing the "yo~" brand-extension sub-lines "yodesign" and "yofurniture." It continues with a "6ix Reasons Why You Should Choose Us" section covering affordability, durability, aesthetic range, curated selection, personalisation, and team passion, and closes with a three-step "Your Home Style Up Journey" customer engagement flow (Talk With Us / Visualise and Co-Create With Us / Materialise It With Us) alongside company contact details. All copy throughout the profile — the brand introduction, mission/vision statements, sub-brand descriptions, the six reasons, and the customer journey steps — was provided by the client. This team's contribution was the full visual layout and design of the presentation, applying the existing YOHAUS identity system (Red O Dot motif, halftone gradient pattern, Bauhaus-esque geometric shapes, colour palette and typography) consistently across every page. The profile has been confirmed adopted and is in actual use.

Scope: Full presentation layout and visual design, including page composition, application of the existing brand graphic system (Red O Dot pattern, halftone gradients, geometric shapes, colour and type treatment) to all content pages, and photo/imagery placement.
(All written content — brand introduction, mission/vision, sub-brand copy, "6ix Reasons," and customer journey text — was provided by the client, not authored by this team. Brand name "YOHAUS" and sub-brand names "yodesign"/"yofurniture" are the client's own.)