top of page

Structure before story.
This is the way we design.

If we asked three people in your company what you do/sell,
would they give the same answer?

THE METHOD

Categorise before conceptualise.

Most studios start with a mood board. We start by asking what your company is actually made of — because you can't design a clear story on top of a structure nobody has mapped yet.

"

If we asked three people in your company what you do,

they'd probably give three different answers.

That's not a communications problem —

it's a structure problem.

Fix the structure, and the story tells itself.

HOW WE WORK

Three steps, always in this order.

Structure.  CATEGORISE

We map everything your company makes, says and sells — products, divisions, audiences, claims — into categories that actually reflect how the business works, not how the org chart happens to be drawn.

Clarity.  CONCEPTUALISE

Once the categories are true, one clear idea usually falls out of them on its own. We name it, test it against every category from step one, and cut anything that doesn't hold up.

Story.  DESIGN

Only now do we design — identity, brochures, packaging, the website itself. Every visual decision traces back to a category from step one, so the system holds even as it grows.

WHERE THE METHOD HAS BEEN APPLIED

Benagres

Brand Identity

Cocorosa

Identity System

DreamDoer

Categorisation

See what we have done
from Structures to Stories.

CONTACT

LXLAB CREATIVE (MALAYSIA)

LEAFINDEX DESIGNLAB (CHINA)

​whatsapp  +6012 323 8946

wechat 微信 YEYI8580

LXLAB-.gif

© 2025   |   LXLAB CREATIVE@my   |   LEAFINDEX DESIGNLAB@cn

bottom of page