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CATEGORIZATION & CONCEPTUALIZATION

product brochures
for KIMGRES (Malaysia)
year 2013-2016

While serving as Marketing Manager at KIMGRES, I was one member of the product development committee — decisions on materials, manufacturing, and the product range itself were made collectively, not by any single individual. Categorization and Conceptualization, however, fell squarely within my own role: I proposed, executed, and completed the classification system organizing the collection by material category, the naming and conceptual framework for each individual series, and the visual presentation system carrying that logic through the brochures.

Scope: personal authorship of the categorization framework, conceptual naming system, and visual presentation design, proposed and completed as part of my role as Marketing Manager at KIMGRES. Product development decisions (materials, manufacturing) were made through committee process and are not claimed as individual work.

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Cement 01
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Cemet 03 Cement 04
Basic 01 Ethnic 01
Stone 01 Stone 02
Stone 3 Stone 04
Stone 05 Stone 06
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Stone 09 Stone 10
Wood 01 Wood 02
Wood 03 Works 01
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KIMGRES BRAND VIDEO

product video
for KIMGRES (Malaysia)
year 2024

CONTACT

LXLAB CREATIVE (MALAYSIA)

LEAFINDEX DESIGNLAB (CHINA)

​whatsapp  +6012 323 8946

wechat 微信 YEYI8580

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